Ogilvy Welcomes Group CD on DHL

NEW YORK Mike Lescarbeau, a creative director known for his award-winning work on Lee Jeans, has joined Ogilvy & Mather as a group cd.

At Ogilvy in New York, Lescarbeau will lead creative development on DHL, a client that spends more than $50 million annually in major measured media, according to Nielsen Monitor-Plus. He succeeds Mike Wilson, who left in November to become chief creative officer at Dentsu America.

Lescarbeau becomes one of a half-dozen group heads under Ogilvy co-CCOs David Apicella, Chris Wall and Jan Leth.

As a group cd at Fallon between 1992 and 2000, Lescarbeau oversaw Lee Jeans.

In 1993, the agency won a gold Lion at Cannes for a Lee spot that comically depicted what can happen when you opt not to wear a “brand that fits.” In that ad, the voice of a guy singing as he gets out of a shower and dons tight jeans rises to an intense soprano. Lescarbeau was copywriter and cd on the ad.

After Fallon, Lescarbeau in late 2000 co-founded a Minneapolis-based boutique known as One and All. Its clients included Honey Baked Ham, PBS Kids and Culver’s, a regional fast food chain. The agency subsequently lost Culver’s, however, and closed in 2005.

Since then, Lescarbeau, a writer by training, has freelanced at shops such as Interpublic Group’s Campbell Mithun in Minneapolis.

“He is true to his Midwestern roots—unpretentious, decent, straightforward and civilized,” Apicella said. “He sees Ogilvy as a place where he can continue his long streak of successful work, doing big things for big brands [and] where ideas and creativity matter.”

Lescarbeau said he wanted to work in New York “because the more I read and saw about how things are changing, the more I thought” it was the place to be. What’s more, established agencies like Ogilvy, with deep resources and significant clients, in the end “will win,” he said.

Earlier in his career, Lescarbeau held creative posts at Leagas Delaney in London and Hill, Holliday, Connors, Cosmopulos in Boston.