Ogilvy & Mather, after a lengthy search to find a new creative chief for its New York headquarters, has asked Lars Bastholm, its chief digital creative officer for North America, to assume the additional role of CCO for New York.
At the same time, two other Ogilvy insiders — West region CCO Dan Burrier and New York director of business development Lauren Crampsie — have risen to North American roles. The Los Angeles-based Burrier, 51, is now chief innovation officer and Crampsie, 29, is chief marketing officer.
Ogilvy had been looking to fill the New York CCO role since May 2009, when Steve Hayden, the WPP Group shop’s worldwide vice chairman, temporarily took the creative reins of the office, replacing the team of Chris Wall, who shifted to a group head role, and David Apicella, who left the agency after 28 years. At the time, Hayden added the title of North American chief creative officer.
The shop continues to seek creative directors on key global accounts like IBM and possibly a successor to Hayden in the regional role, according to sources.
Ogilvy strongly considered three or four outside candidates for the New York post but determined that Bastholm, a former co-CCO of digital shop AKQA who joined the shop in March 2009, was the best fit, said North American chairman John Seifert.
In making the appointment, Seifert cited Bastholm’s digital credentials, “global gravitas” and ability to collaborate with colleagues in different disciplines. “In terms of the total package, he had more” of what Ogilvy sought than any other candidate, Seifert added.
Bastholm, 41, played a central role in New York’s March Ikea win, which came after a review involving three other New York finalists: WPP’s Berlin Cameron United, Havas’ Euro RSCG and Publicis Groupe’s The Kaplan Thaler Group. As CCO, he’ll partner with office managing director Simon Pearce.
“To do truly great work for our clients, we need to end the debate about which channels we are using,” Bastholm said, in a statement. “Our focus will remain on creative work that will make consumers talk about and fall in love with the brands our clients have entrusted us with — no matter where or how they might encounter those brands.”