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NEW YORK Cisco Systems launches the second phase of its estimated $160 million global ad campaign on Thursday with executions that focus on the ability of the company’s Internet networks to provide clients with a layer of self-defense that even an 8-year-old can understand.
Two new 30-second spots created by WPP Group’s Ogilvy & Mather in Culver City, Calif., and directed by Joe Pytka will be shown during tonight’s prime-time lineup, with a national break on Monday.
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