Ogilvy Appoints Diversity Chief

NEW YORK Ogilvy & Mather has hired Donna Pedro, a senior consultant at the FutureWork Institute, in the new role of chief diversity officer.

Pedro will lead the WPP Group shop’s efforts to attract, retain and promote minorities. Ogilvy is among 16 agencies that in September signed agreements with the New York City Human Rights Commission that call for greater minority representation in the industry.

The hire comes three weeks after Ogilvy revealed the creation of a diversity advisory board led by North American co-CEO Bill Gray. Board members include Jay Hershenson, vice chancellor for university relations at the City University of New York; Bonnie Wong, president of Asian Women in Business; and Natatia Griffith, president of the New York Coalition of One Hundred Black Women.

FutureWork is a diversity consulting firm and Pedro consulted at Ogilvy before joining the agency. As chief diversity officer, she’ll report to New York shop managers Andy Berndt, Michelle Bottomley and Harvey Kipnis.

“We have come to count on Donna for her guidance and expertise and know she will make a great addition to building a more diverse and inclusive agency,” said Gray.

Before FutureWork, Pedro was vp of diversity and professional development at Sony Music Entertainment, where she spent 13 years. In a statement, she said: “I believe that I can play a crucial role in assisting the agency in becoming the employer of choice for all groups in advertising and marketing.”