Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DALLAS Kimberly-Clark has launched a $10 million campaign to promote its new Poise Panty designed for women with light to moderate bladder-control problems, the company said.
The campaign, created by Ogilvy & Mather in Chicago and New York, includes television commercials on major networks, a series of print ads, shelf signs at major retailers, online media and coupons, said Nathan Hanson, director of North Atlantic brand and customer development for Kimberly-Clark.
The theme of the campaign—”Poise. Yes, I can”—focuses on the activities that women can do without worrying about incontinence, the company said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in