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NEW YORK In questioning last week by the City Council on New York’s proposed $166 million, five-year vending deal with Snapple Beverage Group, city officials said that Interpublic Group’s Octagon, the marketing agency that brokered the pact, would earn nearly $14 million in commissions.
Octagon in New York would earn $8 million for the contract covering the city schools and $6 million for the public buildings’ portion.
Snapple rivals Pepsi-Cola, VeryFine and Apple & Eve have alleged that Octagon gave Snapple unfair advantage in the bidding process.
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