Ocean Spray Ready to Cut Loose

Sales Woes Endanger Arnold’s $35 Mil. Task
BOSTON-Under increasing pressure to cut costs, executives at Ocean Spray Cranberries are considering a review of its $35 million account, now handled by Arnold Communications, said sources.
The Lakeville, Mass.-based client last month announced its third round of layoffs, bringing to 550 the number of jobs cut companywide in the past two years as a result of a glut in cranberries and decreased consumption of its trademark juice.
In addition, last year’s launch of its Wellfleet Farms blended juice line, with commercials sporting the “We only pick the best fruit” tagline, has been disappointing, according to sources.
The cooperative, which consists of about 950 cranberry and grapefruit growers in the U.S.