Nylander, Moore Succeed McGovern at Liggett

CHICAGO Liggett-Stashower’s new leaders will continue to oversee their public relations and creative disciplines following president and CEO Terry McGovern’s retirement at year’s end, the agency said.

Mark Nylander, 51, will take over as CEO of the Cleveland independent and remains general manager of Liggett-Stashower Public Relations. David Moore, 45, who assumes the presidency, will also maintain direct oversight of the 20-member creative staff as creative director. Both appointments take effect Jan. 1.

Nylander and Moore succeed McGovern, 64, who has been with the agency since 1978 and has held both president and CEO titles since 1997.

“I don’t think companies like ours are going to have the luxury of administration guys like me anymore,” McGovern said. “I think we realize corporate leadership has to come from practitioners in the business.”

Nylander, who joined the agency in 1994, said his job would be to “continue to look for ways to add value for clients.”

Moore came to Liggett-Stashower two years ago from Bozell & Jacobs in Omaha, Neb., which was then in the process of buying itself back from the Interpublic Group.

Liggett-Stashower claims $76 million in billings, down about 10 percent over the past two years as the shop has struggled in the tough economy.

McGovern said he has worked on a succession plan for the past two or three years, considering everything from hiring outsiders to entertaining offers to sell when bids were made. The agency was never actively shopped, McGovern said.

Liggett-Stashower is the result of a 1987 merger between Carr Liggett and Lang, Fisher Stashower. The shop’s clients include Sears Optical, Cedar Point Amusement Park and Resort, and the Ohio Lottery.