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LOS ANGELES Independent NYCA said it is re-editing a Maxfli spot refused by CBS because the brand’s spokesman, John Daly, carries a beer in a golf cart in one shot.
Michael Mark, agency CEO and creative director, has been outspoken about the CBS complaint. “I don’t know how many vehicular homicides there are on golf courses,” he said at the Encinitas, Calif., shop. “More accidents are caused by missed putts and course rage than golfers being over-served.”
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