This N.Y. Agency Taps Paid Influencers to Deliver Major Reach

SheSpeaks isn't afraid to promise big numbers


Specs
Who (L. to r.) Client services svp Carol Milliron; strategic partnerships director Morgan Buell; founder, CEO Aliza Freud; SheSpeaks TV contributor Vera Sweeney
What Influencer marketing platform
Where New York

Since 2007, SheSpeaks has been working to amplify women's voices, which is exactly why brands like Tampax, Always and L'Oréal Paris work with the influencer marketing platform. It makes sense: SheSpeaks has an active community of nearly 250,000 influencers and content creators who have a direct reach of 100 million consumers. "We're really expert at creating great user and influencer content, and we commit to numbers," said founder and CEO Aliza Freud. "When a client comes to us and says, 'Hey, we want to create this amount of content, we want this many people to see it and we want to generate this many impressions,' we sign up for those numbers." For example, the shop's recent hair-care activation for L'Oréal Paris, which featured 75,000 pieces of content created by SheSpeaks' paid influencers, exceeded its goals and reached more than 14 million people.

This story first appeared in the Nov. 9 issue of Adweek magazine. Click here to subscribe.