Northwestern Mutual Picks Olson

Independent Minneapolis shop Olson has added insurance firm Northwestern Mutual following a review.

The Milwaukee-based client spent $18 million on ads in 2008 and $10 million through the first 11 months of last year, per Nielsen.

Olson succeeds DDB’s Downtown Partners in Chicago on the business.

Nag Odekar, director, brand strategy and advertising at Northwestern Mutual, praised the agency’s integrated approach and strong digital marketing experience.

Said agency president Kevin DiLorenzo: “We’re looking forward to putting our strong financial pedigree and progressive marketing strategies to work to deepen the connection between Northwestern Mutual and its clients and prospects.”