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BOSTON North Castle Partners targets women 18-49 in its latest TV and print campaign for Dymo, a supplier of label makers for consumers and businesses.
The new work from the independent Stamford, Conn., shop runs through September and touts the client’s handheld LetraTag labeler.
“We wanted to illustrate that label makers are a great way to simplify consumers’ lives and to communicate that label makers aren’t just for the office—the LetraTag is useful for a variety of needs, including identifying things you encounter along the road of life,” said Rick Constantine, director of marketing for Dymo.
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