Nortel Conducts Online Review




Temerlin Looks to Score More From Client
DALLAS–Nortel Networks Corp. is holding an agency review for its estimated $5 million online advertising account.
Nortel director of global advertising Bruce Horner would neither confirm nor deny the existence of such a review. “We won’t comment on any rumor that you may have heard,” he said.
Online advertising is currently handled by Sumus Interactive in Salt Lake City. A spokesperson for Sumus confirmed that a review is being held and that the incumbent will not participate.
Temerlin McClain in Irving, Texas, is the agency of record for Nortel’s general advertising account and is said to be participating in the review. Agency president David Lyon referred questions to the client.
Other participants could not be confirmed at press time.
A win would not be surprising for Temerlin, which has seen gigantic growth in billings from the client (383 percent in 1999) to more than $100 million. The agency launched a branding campaign last year titled “Come together,” featuring the Beatles’ song of the same name, followed by an ongoing effort whose theme is: “What do you want the Internet to be?”
With $22 billion in global sales, Nortel is North America’s No. 2 maker of telecom products behind Lucent, according to Hoover’s Online. Its products include switching, wireless and broadband network systems.
The Canadian-owned company has a major presence in Richardson, Texas, where its marketing department is located. K