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Turkel Schwartz & Partners of Miami has compiled its best work in an oversized display book titled Brain Darts ($40, Rockport Publishing).
“[Rockport] wanted to do a coffee-table kind of book about an advertising agency, and they thought [our] Brain Darts concept would be a great one to wrap it in,” said TS&P president Phil Schwartz.
In other words, the concept of Brain Darts is a brain dart itself, defined in the book’s forward as “finding the simplest, most powerful message that can talk to consumers in a way they’ll understand, appreciate, remember and act on.”
The book’s first printing run of 15,000 copies saw Turkel Schwartz & Partners purchase 1,000 as gifts for clients and friends as part of the agency’s 15th anniversary celebration.
The volume can be purchased through Amazon.com,