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DETROIT Hyundai has hired Steve Wilhite—until yesterday the senior vice president of marketing at Nissan—as its chief operating officer.
Wilhite will join Hyundai on Aug. 16. He had been at Nissan for five years, and the disclosure on Thursday of his departure “came out of left field,” a Nissan representative said.
At Hyundai, Wilhite will oversee “everything,” said company rep Chris Hosford, from marketing and sales to parts and communications. He will be based at the Korean automaker’s U.S.
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