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Nintendo of America introduces Pokemon for its Game Boy line Sept. 28 with a 30-second TV spot from Leo Burnett here and a new marketing approach.
“Typically, we launch a video game like a movie: six weeks of support and then you’re done and you move on to the next one,” said George Harrison, vice president of marketing and corporate communications at the Redmond, Wash.-based company. “But Pokemon is a franchise we expect will grow over several years.
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