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NEW YORK Nielsen Media Research will offer its clients six different Average Commercial Minute ratings data streams on a syndicated basis beginning May 31, but will release an updated version of its NPower software on Jan. 29 that will allow some clients to perform their own commercial minute ratings calculations encompassing DVR playback.
While offering its new commercial minute ratings data via NPower will allow some media agency clients to do their own commercial minute calculations and be able to use it as negotiating currency during the May TV upfront buying period, the fact that Nielsen will not release the data on a syndicated basis until May 31 would seem to preclude commercial minute ratings data from being used as a universal currency in this year’s upfront.
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