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Nielsen has struck a global, multiyear partnership with Facebook that begins with hundreds of studies this year exploring the effectiveness of advertising on the popular online social network.
Nielsen, the parent company of Brandweek, will design and execute the studies while data collection and consumer privacy will be handled by Facebook, which boasts 300 million users.
The partnership “contributes a new and important dynamic element to our overall three-screen strategy,” Nielsen Online CEO John Burbank wrote in an internal memo to Nielsen employees.
The deal also calls for Nielsen to be Facebook’s preferred market research provider.
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