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What does Nick Offerman have to say about J-B Weld?
Nothing, actually. The pitchman, whose charmingly gruff voice can be found across a litany of ads lately, barely speaks in the epoxy brand’s first national campaign, created by TBWA\Chiat\Day New York.
Luckily, silence is golden. Relying mainly on physical comedy and some stellar facial acting, Offerman amusingly communicates that J-B Weld helps you fix broken stuff real good.
Each of three videos has the same set-up: the big guy comes across items discarded as trash and patches them up, then returns to rub it in the face of their previous owners.
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