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The National Hockey League this week will unveil a marketing campaign to support the start of the 2008-09 season, the relaunch of NHL.com and “NHL Center Ice,” the league’s cable and satellite subscription service.
“Is this the year?” will be anchored by spots on Versus, the NHL Network and NHL.com, in addition to CBC, TSN and RDS in Canada. Support will include print and POP. Creative was handled in-house by the NHL. Y&R, New York and Toronto, served as creative consultants.
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