N.H. Shops Make Their Moves

A pair of New Hampshire shops have added key staffers and expanded their capabilities in an effort to stay competitive.

Rumbletree, the Portsmouth, N.H., agency formerly known as Barradas Yeaton & Wold, has added a director of business development and traffic manager, while the Glen Group, North Conway, N.H., has created a five-person team devoted to client service and retention.

Rumbletree, attempting to emphasize long-term client relationships over project work, brought aboard Deborah Bond to fill the new position of director of business development. “She comes with a lot of good experience in relationship-based selling,” said agency president David Wold, citing her most recent position in sales management with EOS International, San Diego, an information management company.

Wold believes she will be an asset in attracting brand-building relationships with clients in the financial, hospitality/tourism and technology sectors.

Rumbletree’s clients include the New Hampshire Division of Travel & Tourism, its longtime showpiece, as well as Green Cos. and Wentworth-Douglass Hospital. The 11-year-old agency changed its name in May.

Glen Group’s client service team grew out of a desire to expand its service and convergence marketing offerings. “We’ve always focused on the service aspect; it’s always been critical to the way we do business and to our growth,” said Ryan Triffitt, account planner at the 26-person shop.

Working toward that end, Glen Group brought aboard account executive Abe Wrobleski and traffic manager Tony Horton. They join Triffitt, director of client services Marlies Ouwinga, and account coordinator Nick LeBel.

The division was set up to focus on “convergence marketing” in which it can blend creative services and marketing strategy with its staple service, Web site building—”The tech brains merge with creative brains,” Triffitt said. Such clients include Agency Revenue Tools, a billing software company, and the Bar Harbor Chamber of Commerce.

In addition, the agency hopes to diversify its client base beyond northern New England, beginning with the Telluride Foundation in Colorado, for which Glen Group is developing a Web site.