NFL Fans Catch Thursday Night Football No Matter What in Comical Ads by GS&P

Baby on the way? No problem!

NFL fans will do almost anything to catch their favorite teams during the season. They’re almost as obsessive as Game of Thrones fanatics.

They’ll lie to their bosses. They’ll fight through the most extreme pain of their lives. They’ll even stay in … on a Thursday night.

A new campaign for NFL Network’s Thursday Night Football by Goodby Silverstein & Partners gets to the core of that obsession by illustrating a couple of extreme but still believable scenarios.

See, it’s the little things that make the biggest difference.

This is GS&P’s first work for its newest client since winning the account in a review. The league is looking to promote Thursday night games, which began in 2006, as overall viewership for NFL games declined last season.

“People are busy on Thursday nights,” explained GS&P creative director David Suarez. “So, we wanted to remind fans that nothing should get in the way of football.”

Not even work. The next spot illustrates a classic case of miscommunication. Intentional? Maybe.

As noted at the end of the ads, Thursday Night Football launches Sept. 14. In addition to its partnerships with CBS and NBC, the NFL will also offer all 10 of this season’s games streaming to America’s 80 million Amazon Prime members.

So they’ll be able to watch anywhere. Just think of the narrative possibilities.

CREDITS
Client: NFL Network
Brand: Thursday Night Football
Campaign: “Miracle of Life,” “Conference Call”
Agency:  Goodby Silverstein & Partners

SVP, Marketing: Julie Haddon
Director of Marketing and Creative: Jason Trautwein
Director of Marketing Production: Tony Isetta

Co-Chairmen: Jeff Goodby and Rich Silverstein
Chief Creative Officer: Margaret Johnson
Creative Directors: David Suarez & Danny Gonzalez
Associate Creative Director: Ryan McLaughlin
Art Director: Brett Beaty
Copywriter: Ben Pfutzenreuter

Director of Broadcast Production: Tod Puckett
Broadcast Producer: Stephanie DeNatale

Director of Brand Strategy: Bonnie Wan
Brand Strategy Director: Evan Hunerberg

Broadcast Affairs Director: Judy Ybarra
Business Affairs Manager: Anna Diokno

Managing Partner: Brian McPherson
Account Director: Theo Abel
Senior Account Manager: Bhumieka Patel
Assistant Account Manager: Andrew Betoff

Production Company: Biscuit Filmworks
Director: Aaron Stoller
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Mercedes Allen-Sarria
Producer: Mala Vasan
Director of Photography: Tim Ives
Production Designer: Jay Pooley

Editing Company: NO6 LA
Editor: Chan Hatcher
Assistant Editor: Randy Baublis
Producer: Michelle Dorsch
Managing Partner: Carr Schilling

Color: CO3 NY
Colorist: Tim Masick
Producer: Rochelle Brown

Mix: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Producer: Kayla Phungglan
Executive Producer: Susie Boyajan

VFX/Finishing: The Mill
Executive Producer: Anastasia von Rahl
Producer: Marcus Speaker
Production Coordinator: Sardor Kaziyev
Executive Creative Director: Phil Crowe
Shoot Supervisor: Phil Crowe
2D Lead Artist: Bill Higgins
2D Artists: Alex Candlish, Steve Gibbons, Matt Dobrez

Graphics: eLevel Motion
Creative Director: Mike Landry
Motion Artists: Isaac Park, Steph Sanchez, Chris Seneker
Post Producer: Jennifer de Leon