$30 Mil. Novell Review Stalled
BOSTON—The review for Novell’s estimated $30 million account has ground to a halt, and a company representative said the process could be scrapped. “Novell’s fiscal year runs Nov. 1-Oct. 31, so we’re smack in the middle of our budget process for next year,” said a client representative. “I can’t tell you at this point what the outcome of those discussions will be.” Finalists—incumbent SicolaMartin in Austin, Texas, pitching with WPP Group’s Young & Rubicam, New York; WPP’s J. Walter Thompson, New York; Interpublic Group’s Hill, Holliday, Connors, Cosmopulos, Boston; and Mullen, Wenham, Mass.—pitched more than six weeks ago, sources said.
GSD&M Breaks New Air Force Spots
DALLAS—A teenager dives into a river to retrieve a backpack and emerges as a Special Ops Para-rescueman in a new recruitment spot for the U.S. Air Force. Omnicom’s GSD&M created the ad and three others to demonstrate how potential recruits can apply their talents and passions in the Air Force. The 30-second commercials introduce the new theme, “We’ve been waiting for you,” which creative director Brian Born describes as an evolution from the “Cross into the blue” tagline that the Austin, Texas, agency introduced last year. That tag remains. Three spots began running last week on network and cable stations; a fourth breaks in October.
Fox SportsNet Axes Tyson Promo Ad
NEW YORK—A new TV spot featuring Mike Tyson has been pulled by Fox SportsNet, a representative for the cable network said. The spot broke last week and was pulled within three days, after the network began receiving calls from the news media. Created by New York agency Cliff Freeman and Partners, the spot was for “The Best Damn Sports Show Period,” and depicted Tyson, a convicted rapist, as a babysitter cradling an infant.
JWT President Resigns; Shop Lays Off 14
CHICAGO—WPP Group’s J. Walter Thompson’s office here lost its president. Brian Heffernan resigned under pressure and Bob Jeffrey, president of North America, took over as interim leader. Jeffrey is searching for Heffernan’s replacement. Also last week, the shop cut 14 workers, or 7 percent of the staff, an agency representative said.
$50 Mil. United Loyalty Review Down to 10
CHICAGO—United Airlines is considering 10 shops for its $50 million United Loyalty Services program, a representative said. Contending are Interpublic Group’s DraftWorldwide, Havas’ Brann, OgilvyOne and Wunderman, both WPP Group shops, Publicis Group’s Frankel with Publicis Dialog, and Omnicom Group’s Beyond DDB, all in Chicago; along with Grey Global Group’s Grey Direct Marketing Group and IPG’s FCBi, both in New York; WPP’s J. Walter Thompson in Detroit; and Omnicom’s Rapp Collins in Dallas. Incumbent Brierley & Partners, Dallas and Chicago, resigned.
Havas Revenue Down During First Half of 2001
BOSTON—Havas on Friday reported first-half revenue of slightly more than $1 billion, down about 3 percent from the same period in 2001. The Paris-based holding company said its income dropped nearly 10 percent to $114 million in the first six months of 2002, compared with the same period a year ago, based on the current rate of exchange. Adjusted to include goodwill amortization and other factors, Havas’ first-half income was about $15 million, compared with a first-half loss of $27 million last year.
McDonald’s Plans 4th-Quarter Ad Push
CHICAGO—McDonald’s is investing an additional $20 million in advertising in the fourth quarter, a majority of which will fund a new national ad campaign, breaking next month from Omnicom Group’s DDB in Chicago, executives said last week. The Oak Brook, Ill.-based chain spent $150 million during the fourth quarter of 2001, according to CMR. McDonald’s on Oct. 4 will launch a TV and print campaign from DDB to promote the McChicken and Big N’ Tasty sandwiches.
Wieden Nike Campaign Honored
NEW YORK—Nike’s “Move” from Wieden + Kennedy, Portland, Ore., won the Emmy for best commercial at the 54th Annual Creative Arts awards ceremony on Sept. 14. It beat out Computer Associates’ “Amnesia,” by WPP Group’s Young & Rubicam in New York; Visa’s “Broadway Tribute,” by Omnicom Group’s BBDO in New York; Disney’s “First Words” by Bcom3’s Leo Burnett in Chicago; and Fox Sports’ “Nail Gun” by Omnicom’s TBWA\Chiat\Day in San Francisco.
Cordiant Communications Group chairman Charlie Scott will step down once a successor is named, the British holding company said. The announcement came two weeks after CCG CEO Michael Bungey revealed his plans to resign at the end of March and Bates Worldwide CEO David Hearn was named his successor. … Bcom3 vice chairman Arthur Selkowitz, former chairman and CEO of D’Arcy Masius Benton & Bowles, will retire at year’s end. … Interpublic Group’s Gotham has landed Bausch & Lomb’s consolidated $30 million account, following a review, the agency confirmed, beating Omnicom Group’s BBDO and Cline, Davis & Mann and WPP Group’s J. Walter Thompson, all in New York, said sources. Gotham teamed with sister shops Torre Lazur-McCann Healthcare and Weber Shandwick. The review was managed by New York consultancy Joanne Davis Consulting. … BrandBuzz, part of WPP Group’s Young & Rubicam Group, has landed creative duties on dnL, a new Dr Pepper/Seven Up soda, the agency said. … Sara Lee Branded Apparel has awarded Publicis in Mid America the ad accounts for Champion Products and Just My Size, estimated to total $20 million, following a review of roster shops.
$30 Mil. Novell Review Stalled