USPS Taps C-E, DraftWorldwide for $100 Mil. Work
CHICAGO—The U.S. Postal Service last week selected the Interpublic Group team of Campbell-Ewald and DraftWorldwide to handle its $100 million account, following a three-month review. Incumbents on the business were Foote, Cone & Belding’s FCBi unit and Frankel, along with Leo Burnett in Chicago and MediaCom, New York. The assignment to C-E and Draft includes creative, media planning and buying. Media will be handled by IPG’s Initiative Media North America.
4 Present to Novartis for $100 Mil. Drug Duties
NEW YORK—Agencies completed presentations last week for Novartis’ $100 million irritable-bowel-syndrome drug Zelnorm, sources said. Contending are Deutsch, Cline, Davis & Mann, Ogilvy & Mather and McCann-Erickson, all New York. A decision is expected by Aug. 1, sources said. MindShare handles Novartis media buying, which is unaffected.
GlobalHue Keeps Chrysler’s $50 Mil. Diversity Biz
DETROIT—Incumbent GlobalHue will retain diversity ad duties on the Chrysler Group’s $50 million account. The agency is the melding of three agencies: Don Coleman Advertising in Southfield, Mich., Montemayor y Asociados in San Antonio and an Asian-American agency believed to be Innovasia Communications, Los Angeles. Innovasia will resign its estimated $30 million General Motors account, sources said. GM could not be reached. GlobalHue is 49 percent owned by the Interpublic Group. Other alliances contending were PASS Urban Powertrain, which included PASS (a partnership between Arnell Group president Peter Arnell and recording-industry executive Steve Stoute), Asian-owned L3 Advertising, New York, Hispanic shop Cultura, Dallas, and gay and lesbian agency Osmosis Media Lab, New York; and SIP, which comprises Publicis, Sanchez & Levitan, Miami, African-American and gay and lesbian agency Prime Access, New York, and Imada Wong Communications Group, Los Angeles.
Y&R Taps Eccleshare to Steer Europe
NEW YORK—William Eccleshare, a former top executive at Ammirati Puris Lintas and J. Walter Thompson who most recently was a partner at McKinsey & Co. in London, has joined Young & Rubicam as chairman and CEO for Europe, the Middle East and Africa. He succeeds Etienne Boisrond, who plans to retire on Dec. 31, Y&R said. At the same time, Eccleshare will serve as chairman and CEO of the newly forged Y&R/Wunderman Alliance in the same regions.
Senior Mindshare Exec Jumps to OMD
CHICAGO—The managing director of Mindshare’s office here, Kathleen Brookbanks, will join Omnicom Group’s media arm OMD Worldwide as managing director of the Midwest office. Brookbank will report to OMD’s president and chief executive Joe Uva and will start in her new position on Aug. 1. Brookbanks will oversee OMD’s Chicago, Dallas and Minneapolis offices.
Tatham Hires Chicago President
CHICAGO—Euro RSCG Tatham Partners CEO Gary Epstein has tapped Denis Glennon, a partner and managing director at Euro RSCG MVBMS Partners in New York, to run Tatham’s Chicago office as president. Epstein ran both the shop and the Tatham Partners five-office network since the latter was formed on May 1. At Euro RSCG MVBMS Partners (and its predecessor agencies), Glennon worked as a senior account executive on business that included Subway and MCI.
Digitas Warns of Possible 3Q Charge
BOSTON—Digitas last week warned that it may take a third-quarter charge of $25-35 million related to its real estate holdings in various markets. The news came amid generally upbeat second-quarter financials, as the Boston company posted a profit of $1.8 million and revenue of $74 million, compared with a loss of $35 million on revenue of $89.5 million for the same period a year ago.
Sann Named Chairman of Andys
NEW YORK—Ted Sann, chairman of BBDO New York and vice chairman, chief creative officer of BBDO North America, will serve as the honorary chairman of the Advertising Club of New York’s 2003 International Andy Awards. Previous chairmen include John Hegarty and Jeff Goodby.
New TV spots touting Kmart’s new Joe Boxer product line broke on Sunday. The four 15-second spots and one 30-second version are from TBWA\Chiat\Day, New York, and continue the “Stuff of life” themeline. … Nissan North America has named the agency True to handle an estimated $15-20 million ad effort aimed primarily at African Americans. Nissan’s agency, TBWA\Chiat\Day, partnered with New York-based True to pitch the business. Incumbent Carol H. Williams Advertising in Oakland, Calif., resigned in January. … The Parts & Service Division of Toyota Motor Sales USA is reviewing its $6 million creative account, sources said. Three undisclosed contenders are scheduled to make a creative pitch at the client’s Torrance, Calif., headquarters on Aug. 9, sources said. … Seven shops have advanced in H.J. Heinz Co.’s $10-15 million pet-food review: Arnold McGrath, New York; D’Arcy Masius Benton & Bowles, New York; Doner, Southfield, Mich.; Element 79, Chicago; The Martin Agency, Richmond, Va.; Carmichael Lynch, Minneapolis; and Suissa Miller, Los Angeles, sources said. New York consultancy Roth Associates is managing the search. … Lands’ End is issuing RFPs for its $20 million account via The Rojek Cutcher Group, the retailer said. The client is splitting with Omnicom Group’s Element 79, where it was moved by DDB to avoid conflict with DDB’s J.C. Penney business.
USPS Taps C-E, DraftWorldwide for $100 Mil. Work