Maytag Consolidates $100 Mil. Media Account at UM
NEW YORK—Interpublic Group’s Universal McCann, New York, has won the $100 million consolidated media buying and planning assignment for Maytag, the client confirmed. The account includes media duties for Maytag’s Hoover, Jenn-Air and Amana units, as well as its flagship brand. UM bested Publicis Groupe’s Zenith Media, New York, and Aegis Group’s Carat and the incumbent on the Maytag brand, Bcom3’s Starcom, both Chicago.
Ad Council ‘Freedom’ Campaign Gets Free Media
WASHINGTON—The Ad Council has received more than $1 million in donated media time so far for its public service “Freedom” campaign, which launched on July 1, the group said. Eight TV spots and one print ad, done by DeVito/Verdi and Lowe, both New York, DDB, Chicago, and TBWA\Chiat\Day, Playa del Rey, Calif., have appeared on Fox News Channel, cable stations and in newspapers that include The New York Times and The Wall Street Journal. The campaign’s goal is to stimulate a dialogue about what freedom means to Americans.
Martin/Williams Lands $70 Mil. Staples Assignment
BOSTON—Martin/Williams is charged with helping Staples position itself better in the business-to-business space,following the Minneapolis agency’s selection last week for Staples’ $70 million broadcast creative assignment. M/W bested Minneapolis shop Carmichael Lynch, New York agency Wieden + Kennedy and Richmond, Va.-based The Martin Agency, following a review. The incumbent, Cliff Freeman and Partners, New York, declined to defend.
Chrysler Ads Feature Link to Germany
DETROIT—The Chrysler Group plays up its ties to Germany in a campaign that broke last week from BBDO in Detroit. Spots include images of Albert Einstein and focus on ingenuity shared between Germans and Americans. Chrysler’s parent, DaimlerChrysler, is based in Germany. The use of Einstein and references to rocket science in the spots invoked the ire of some Jewish groups, and Rabbi Abraham Cooper of the Simon Wiesenthal Center asked DaimlerChrysler CEO Dieter Zetsche to revise or scrap the campaign. Chrysler representative James Kenyon said there were no plans to do so.
DDB N.Y. Adds $25 Mil. in Liptons Brands
NEW YORK—DDB in New York has been awarded Unilever Bestfoods’ $25 million Liptons Side Dishes and Soups creative account, without a review. The agency already handles Liptons Knorr and savory category brands for Unilever. Bartle Bogle Hegarty was the incumbent. WPP Group’s MindShare handles media.
Wieden Cut From Pizza Hut Roster
NEW YORK—Wieden + Kennedy is off the Pizza Hut roster after only four months, a client representative confirmed. The move came last week, just six weeks after the shop’s only TV spot for the Dallas-based client was pulled and replaced with a spot from Pizza Hut’s long-time lead agency, BBDO New York. The Wieden spot, which ran for only one week in May, was for the Insider pizza. A spot for the Stuffed Crust pizza broke over the July 4 weekend via BBDO. Pizza Hut’s $140 million account has been at BBDO since 1987.
UM’s Coen Revises Forecast Downward
NEW YORK—While other ad-spending analysts have recently revised their earlier U.S. ad-spending outlooks upward, Bob Coen, svp and director of forecasting for Universal McCann, is lowering his 2002 forecast to 2.1 percent growth from the 2.4 percent level he predicted in December. Coen, who factors in a broader array of advertising categories than his rivals, such as telephone directories and direct advertising, in addition to major media, is predicting total ad spending for 2002 to top out at $236 billion, instead of at $239 billion, as he said in December.
3 Vie for $50 Mil. Denny’s Business
CHICAGO—Bernstein-Rein Advertising is no longer in the review for Denny’s $50 million ad account, sources said. Officials with the Kansas City, Mo., agency and consultancy Rojek Cutcher Group in Cleveland declined comment. The remaining finalists, Doner in Southfield, Mich., Mullen in Winston-Salem, S.C., and Publicis in Mid America in Dallas, are due to present this week.
BBDO, OMD, FCB Slash Staff
ATLANTA—Twenty-one total jobs were cut last week at Omnicom sister shops BBDO and OMD, both in Atlanta. The layoffs account for about 9 percent of the Atlanta agencies’ combined staff. Sources said, however, the number of staffers cut is closer to 33 and was caused by budget slashes made by the agencies’ largest client, Cingular Wireless. Meanwhile, Foote, Cone & Belding laid off 18 workers from its Chicago office, or about 4 percent of its staff, citing a lack of new business.
Brann Worldwide in Wilton, Conn., is preparing a range of relationship-marketing campaigns to support Diageo’s Guinness Stout and Nestlé’s beverage division after the clients tapped the Havas agency last week, following separate reviews. The combined billings are estimated to be $10-15 million. … IHOP Corp. has selected McCann-Erickson to handle its $30 million creative account, sources said. The Los Angeles shop beat Young & Rubicam in Irvine, Calif., and Venables, Bell & Partners in San Francisco. An IHOP representative confirmed that the company has selected an agency but declined further comment. The review was led by Atlanta-based consultant Gregg Nettleton. … GSD&M president Roy Spence said no job cuts are planned following Land Rover’s decision to award its $50 million U.S. account to Young & Rubicam. The shift takes place on Oct. 10.
Maytag Consolidates $100 Mil. Media Account at UM