A DDB Reorganizes Top Management Ranks
CHICAGO–DDB Worldwide has restructured its U.S. and global management under worldwide president Ken Kaess. DDB Chicago chairman Alan Pilkington keeps that title, but adds president of North and Latin America. DDB Chicago president Dick Rogers was promoted to president of DDB U.S. Both posts were formerly held by Kaess, who became worldwide president in December. Keith Bremer moved from chief financial officer to chief operating officer. James Best remains chairman of BMP DDB London, but adds the position of global chief strategic officer. Michael Bray was made president of international brands, a new position. He was managing director of worldwide accounts. Herve Brossard was made president of continental Europe, a new position, and remains president of DDB Group, France. Bernard Brochard remains president of DDB International, while John Bradstock maintains his post as president of DDB North America and the Pacific.
A Cliff Freeman Launches Funky Fox Sports Campaign
NEW YORK–Cliff Freeman and Partners broke a racy campaign this weekend that shows men in compromising situations expressing relief when asked sports questions. In one, a man is shown trying on his wife’s bra. Another shows a man letting a cat suckle his nipple. When caught in the act, each is asked a sports-trivia question. The campaign, for Fox Sports Network’s new quiz show, Sports Geniuses, is tagged, “If only every question was a sports question,” and targets males ages 18-22.
A McCann Joins $100 Mil. Satellite Radio Pitch
LOS ANGELES–McCann-Erickson, New York, is the fourth contender in a $100 million review for XM Satellite Radio. The shop is competing against crosstown shops Deutsch and Wieden + Kennedy, as well as TBWA/Chiat/Day in Playa del Rey, Calif. [Adweek, Feb. 14]. Shops will make creative presentations in early April.
A Anderson Named CEO of Omnicom’s Doremus
NEW YORK–Doremus president Carl Anderson added the title of chief executive officer to reflect his growing duties at the New York shop. Anderson, 48, who joined the agency in 1985, has been president since 1992. Tom Harrison, chairman and CEO of parent Omnicom Group’s Diversified Agency Services, said Anderson “has literally been running the business as it is.” Doremus, with $300 million in billings from such clients as ITT Industries and Hitachi, has not had a CEO since 1993.
A BBDO Wins New $100 Mil. Schwab Task
new york–Charles Schwab & Co. awarded lead agency BBDO New York $100 million in ad chores for its new Portfolio Consultation service, following what the agency called a “quiet review.” The launch effort includes an 8-page newspaper and magazine insert that ran last week, and TV ads bowing during the Academy Awards. This assignment does not affect the review being conducted by Schwab for a separate $75 million in assignments.
A Go.com’s $30-40 Mil. Goes to Cliff Freeman
NEW YORK–Go.com has awarded $30-40 million in ad duties for its GO Network portal business to Cliff Freeman and Partners without a review. The Disney-owned portal showcases such Disney brands as ESPN and ABC. Razorfish will handle the site’s redesign, and a campaign will coincide with the Web relaunch by early summer.
A Sears Seeks Successor to Martinez
CHICAGO–Sears, Roebuck and Co. is seeking a successor to chairman and chief executive officer Arthur Martinez. The Hoffman Estates, Ill., company brought in Martinez in 1992 to turn around its languishing retail unit. Ogilvy & Mather, Chicago, and Young & Rubicam, New York, have spearheaded the retailer’s efforts to fight increased competition. The shops introduced a joint campaign, tagged, “The good life at a great price. Guaranteed,” last fall.
A Dentsu Takes 20 Percent of B COM3
NEW YORK–The holding company formed by the merger of The Leo Group and The MacManus Group christened itself B Com3 last week; Tokyo-based Dentsu acquired 20 percent of the company. An initial public offering is planned for next year. Dentsu likewise plans to go public on Japan’s Nikkei Stock Exchange in 2001, company executives said.
A Publicis, Cordiant, Saatchi Report 1999 Earnings
NEW YORK–Publicis S.A.’s revenue grew 23 percent to $82.5 million in 1999; billings rose 25 percent to $6.9 billion. Bates Worldwide parent Cordiant Communications Group and Saatchi & Saatchi plc also reported double-digit revenue gains. At Saatchi, ongoing revenue grew 12.5 percent to $632.2 million, while Cordiant recorded a 10 percent increase in revenue, to $544 million.
A Newswire Roundup
Juno Online Services has selected three finalists for its $20 million review: incumbent DDB Worldwide, Wolf Group and Hampel/Stefanides, all New York. A decision is expected in early April. AAR/Bob Wolf Partners, New York and Los Angeles, is handling the review. … Internet companies Go2Net and Go2 Systems are conducting separate reviews involving undisclosed contenders. Go2 Systems, Irvine, Calif., is expected to announce this week the agency that will handle its $35-40 million account. Go2Net, Seattle, is also close to choosing a shop to handle its $10 million account, the client said. … BroadServe awarded its $10-15 million account to DiMassimo Brand Advertising, New York, following a review. Iowa Beef Packers unit Specialty Brands is seeking a shop to handle an assignment worth $3.5 million. Select Resources International, Los Angeles, is handling
A DDB Reorganizes Top Management Ranks