Harry Winston Initiates Search
NEW YORK: Jeweler Harry Winston, New York, has launched a review of its estimated $3 million account and retained New York-based consultancy Advertising Agency Register to manage the search. Ads are currently created in-house and placed by Creative Media, New York, but the client’s relationship with that shop will “probably be disrupted,” sources said. Some 25 agencies received the AAR questionnaire, which is due back in November.
Romann Group Wins Coty Assignment
NEW YORK: Coty U.S. here has picked The Romann Group, New York, to handle a national print campaign for a new fragrance that will debut next year. Creative director Gad Romann said the campaign will break next March in major women’s publications such as Cosmopolitan. Billings were not disclosed.
Carmichael Lynch: A Harrah’s Winner
CHICAGO: Carmichael Lynch, Minneapolis, is expected to be selected for a corporate image assignment from Harrah’s Entertainment, Memphis, Tenn. The business, which could bill more than $15 million, may also include media buying. Trahan, Burden & Charles in Baltimore is expected to continue handling field advertising chores. Harrah’s officials could not be reached; Carmichael Lynch declined comment.
Major League Soccer Seeks Shop
NEW YORK: Major League Soccer here has met with four of five invited shops about handling its Hispanic advertising account. They include: The Bravo Group, Castor Advertising and Vidal, Reynardus & Moya, all in New York, and Cardenas/Fernandez & Associates in Chicago. A fifth undisclosed contender will also present. Billings were not disclosed. McCann-Erickson in New York handles general advertising.
Report: Ad Agencies’ Revenues Up
NEW YORK: Revenues of publicly reporting advertising companies rose 12.7 percent in 1996, the largest increase in the past five years, according to a report by New York investment bankers Veronis, Suhler & Associates. Four companies–Omnicom Group, WPP Group, Interpublic Group of Cos. and Cordiant–each generated more than $1 billion in revenues, accounting for 86 percent of 1996 gross revenue segments. Factors contributing to the boost include cost reduction efforts initiated in prior years and a strong global ad environment.
H-P Breaks First Branding Effort
SAN FRANCISCO: Hewlett-Packard will unveil its first consumer branding campaign next week, sources said. Goodby, Silverstein & Partners in San Francisco created the ads. The consumer effort, with an estimated budget of $30-50 million, will be complemented by an estimated $25 million business-to-business image campaign by Saatchi & Saatchi’s San Francisco office, slated to break in the U.S. in February, sources said. Both efforts will be tagged: “Expanding possibilities.”
Chemistry Test: Arnold, Divx to Meet
BOSTON: Arnold Communications is scheduled to meet early this week with Circuit City executives for a “chemistry check” and to finalize terms of a contract, said an agency official. The Boston-based shop was given the assignment to launch Digital Video Express two weeks ago. Billings were estimated at $50 million.
S.C. Johnson to Acquire DowBrands
CHICAGO: S.C. Johnson & Son, Racine, Wis., has agreed to acquire DowBrands, the Indianapolis-based consumer products unit of Dow Chemical. When completed, the merger could benefit Foote, Cone & Belding, Chicago, S.C. Johnson’s global agency. Campbell Mithun Esty in Minneapolis handles the $80-100 million DowBrands business.
Doner Wins Mazda, but Ford May Be Shaky
CHICAGO: W.B. Doner & Co., Southfield, Mich., won Mazda North American Operations’ $240 million account. Ogilvy & Mather, New York, and GSD&M, Austin, Texas, were the other finalists for the business, resigned by Foote, Cone & Belding in Santa Ana, Calif. The Ford Motor Media unit of J. Walter Thompson, Detroit, will continue to handle national media buying for Mazda. Sources said Doner will face a difficult time keeping its seven regional Ford dealer association accounts, worth $80-100 million. The agency said it will meet with Ford dealers and hopes to be able to maintain that business.
Delaware Savings Bank in Landover, Md., is contacting shops about handling creative and media duties for its $2 million corporate image account, which has been handled by Paradigm Communications in Tampa, Fla., and Davis & Co. in Washington, D.C. Gianettino & Meredith, Short Hills, N.J., has won Ridgefield Park, N.J.-based MobileMedia Communications’ $1-2 million full-service account, previously at Jordan, McGrath, Case & Taylor, New York Church & Dwight, the marketer of Arm & Hammer baking soda products, is moving its business in-house Jan. 1. Partners & Shevack, New York, had handled the Princeton, N.J.-based client’s estimated $20 million account Saatchi & Saatchi Worldwide has been named global agency of record for Austin, Nichols & Co.’s Wild Turkey bourbon brand. The New York agency bested two other finalists for the $8-10 million account, previously handled by Angotti, Thomas, Hedge, New York, which resigned the business in August Booz Allen & Hamilton, New York, last week awarded an estimated $3-5 million advertising assignment to Goldberg Moser O’Neill, San Francisco. It is the first time the New York-based management and consulting firm has hired an agency in its 83-year history Irvine, Calif.-based chicken restaurant chain El Pollo Loco has placed its $10 million ad account in review after Foote, Cone & Belding in Los Angeles resigned the business, sources said.
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