Citibank Moves Entire Global Account to Y&R
NEW YORK-Citibank last week consolidated its $500 million global advertising account at Young & Rubicam here. Y&R, which began meeting with Citibank executives more than a month ago, did not make a formal presentation during the pitch process, as did Citibank roster shops Lowe & Partners/SMS, Foote, Cone & Belding and J. Walter Thompson, all in New York. Y&R repeatedly denied it was talking to Citibank, citing a conflict with American Express. Lowe is expected to continue working with Citibank on special projects.
Kirshenbaum Bond & Partners here will retain its assignments. Y&R’s win motivated KeyCorp, a Cleveland-based financial services company, to move its estimated $40 million account to The Lord Group here, a Y&R subsidiary. Steve Cone, chief marketing officer at KeyCorp, said that since the KeyCorp account team is moving to Lord, the company has “no intention to review the business.” American Express is expected to shift its estimated $50 million direct business handled by Y&R’s Wunderman Cato Johnson to another agency.
Contenders Emerge for Hilton Hotels
LOS ANGELES-Hilton Hotels is expected to name the finalists for its estimated $50 million global ad account within two weeks. Among the agencies invited to pitch the business are incumbents Dailey & Associates in Los Angeles and Zenith Media Worldwide in New York. Saatchi & Saatchi Pacific in Torrance, Calif., is defending the account for the Saatchi network, whose London office had handled the account overseas. Other contenders include J. Walter Thompson, Young & Rubicam and Ketchum Advertising, all in San Francisco.
Poppe Tyson Resigns Panasonic
NEW YORK-Poppe Tyson in New York has resigned the estimated $4 million full-service Panasonic electric shavers account. Tom Wharton, president of Poppe Tyson Interactive, cited a lack of commitment to interactive marketing on the part of the New York-based company. “We weren’t what they needed and vice versa,” Wharton said. The client could not be reached for comment on reassignment of the account.
Fox Sports Net Suits Up With Spike
NEW YORK-Fox Sports Net will collaborate with filmmaker Spike Lee to produce a pool of promotional ads touting its regional National Hockey League telecasts for the 1997-98 season. The ads from New York-based Spike/DDB for the Los Angeles-based network will employ the tagline, “The NHL on Fox Sports Net: Be glad you’re just watching.” Ads will break in September on regional Fox networks. According to Competitive Media Reporting, Fox Sports Net spent nearly $10 million on advertising last year.
Shell Chemical’s Early Shops Await Cut
DALLAS-At least four first-round shops are awaiting word of a cut in a review for the $5-7 million account of Shell Chemical Co. in Houston. Sources last week said incumbent Black Rogers Sullivan Goodnight, Fogarty Klein & Partners and Ogilvy & Mather, all in Houston, and Howard, Merrell & Partners in Raleigh, N.C., are among the agencies invited to submit capabilities. BRSG principal Scott Black said he believes the agency can successfully defend the account, as it has in the past. Executives at the other shops either could not be reached or declined to comment. It was not clear at press time if additional shops were also being considered. Shell is expected to trim the agency list to three or fewer contenders for final presentations, with a decision expected in October.
CME Adds Staffers in New York Office
CHICAGO-Campbell Mithun Esty executive creative director Jim Bosha is moving from the Minneapolis headquarters to the agency’s office in New York, which opened in 1996 to handle production on the Kmart account. Two creative teams have been added to the New York office, bringing its total staffing to 10. Bosha joined CME in 1995 from Ogilvy & Mather in New York.
Hispanic Portion of California Lottery in Play
LOS ANGELES-The California Lottery Commission has put the Hispanic portion of its account into review as mandated by the state. The account, estimated to be worth $20 million over four years, has been handled for the past decade by Casanova Pendrill Publicidad in Irvine, Calif. The agency is expected to defend the business. The commission has mailed invitations to about 250 shops, both inside and outside the state.
PetsMart, in Phoenix, which launched a review of its $25 million account in June, then put it on hold weeks later due to a management change, has extended the postponement through year’s end The Carpet and Rug Institute, Dalton, Ga., named Leo Burnett, Chicago, its first agency of record. DDB Needham in Chicago was the other finalist. The association said it will spend $100 million over four years to promote carpeting, with funding provided by the manufacturers and suppliers it represents Raleigh, N.C.-based McKinney & Silver has won the account of Midway Airlines, a corporation in the midst of a revitalization with a $5-7 million ad budget. Incumbent Bozell, Chicago, recently resigned the account, according to Joanne Smith, senior vice president of marketing for Midway. . .Decker in Glastonbury, Conn., last week was awarded the creative portion of Days Inn’s $7 million advertising account. North Castle Partners in Stamford, Conn., had handled the client’ ad duties for the past two years. . . Frankfurt Balkind Partners has won the marketing and trade ad account of MasterCard International’s Chip initiative. The New York shop beat two other finalists for the business. Billings were undisclosed. . .Emmerling Post in New York has won the estimated $1 million account of the Snake Eyes golf club company.
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