Chinn Departs TBWA Chiat/Day
LOS ANGELES–Steve Chinn, director of account planning at TBWA Chiat/Day in Venice, Calif., left the agency last week. John Truscotte, co-managing director of the agency, said Chinn had resigned and the agency is searching for his replacement. For the short term, group planning directors Jeffrey Blish and Ann Truscott will oversee the planning department.
DDB N.Y. Promotes Burke, Hires Two
NEW YORK–DDB Needham here last week named newly hired Paula Burke director of business development. Burke joined DDB Needham in April from Hill, Holliday/Altschiller, New York, where she was senior vice president and director of marketing. Burke replaces former new business head Ruth Ayers, who joined N.W. Ayer & Partners last month (Adweek, May 12). In addition, DDB Needham also rehired Ron Louie as a creative director. Louie previously spent 13 years at Doyle Dane Bernbach, DDB Needham’s predecessor, working on, among other accounts, Colombian Coffee, for which he won several awards. Louie, who left DDB Needham in 1994 to be creative director of EvansGroup in Seattle, comes directly from Lola, a Redmond, Wash.-based agency, where he was a partner and the creative director. At DDB Needham, Louie will work on such accounts as Mobil, Michelin and Cigna HealthCare.
Burnett Wins Walgreen Cable Buying
CHICAGO–Walgreen Co., Deerfield, Ill., assigned national cable buying to Leo Burnett here. The is expected to make a decision about its spot TV and radio buying account this week, Walgreen officials said last week. Walgreen currently spends an estimated $30 million on broadcast media.
CVS Names Guliano Advertising Vice President
BOSTON–Neil Guliano has been named vice president of advertising at CVS, a drugstore chain in Woonsocket, R.I. Guliano takes the new post following the completion of CVS’ acquisition of rival chain Revco D.S., where Guliano had been senior vice president of communications. Guliano reports to Jack Kramer, senior vice president of advertising and corporate communications at CVS. The chain recently moved its media buying assignment from Ingalls Advertising here to TBS Media Management in New York. Its creative assignment, also held by Ingalls, is currently in play.
Rawlings Joins Pizza Hut, Sets Agency Briefings
DALLAS–Former DDB Needham Dallas chairman and chief executive officer Mike Rawlings last week was named president and chief concept officer of Addison, Texas-based Pizza Hut, five months after abruptly resigning his post at the agency. Rawlings said he plans to meet with Pizza Hut’s marketing staffers as well as executives at lead agency BBDO, New York, and promotions shop TLPartnership, Dallas, in the next two weeks. Asked if any agency changes were planned, given reports of a strained relationship between Pizza Hut and BBDO (Adweek, April 14), Rawlings said, ‘I don’t know enough about the situation to comment on any of that yet.’ He added, ‘I will say that BBDO has been a good agency partner for a long time, and they have done good work.’ Rawlings acknowledged that reversing a decrease in sales would ‘obviously be a top priority.’ The company’s same-store sales were down 4 percent in 1996.
Emmerling Post Wins IRS Account
NEW YORK–The Internal Revenue Service, Washington, D.C., has awarded its $3-4 million national ad account to Emmerling Post here. The shop prevailed over finalists Frankel & Co. in Chicago and Meridian Communications in Pittsburgh. Emmerling will be responsible for creating public service ads and collateral materials and assisting with internal communications. It replaces Action Productions here, which handled the account for at least 10 years. The main focus of the ads will be raising awareness of the IRS’ electronic commerce service called TeleFile.
Carvel Speaks Informally to Shops
NEW YORK–Carvel Corp., the Farmington, Conn.-based ice cream marketer, has been speaking casually with several shops about ‘reassessing its total advertising strategy,’ said Carvel’s Tom Fuchs, vice president of marketing. The $2-3 million account is split between New York shops DeVito/Verdi, which handles creative duties, and Media Buying Services International, which is in charge of media planning and buying chores. ‘We’ve decided to see what other opportunities may be. We are looking for effective and efficient advertising,’ he said.
HIP Retains Milton Samuels Advertising
NEW YORK–Health Insurance Plan recently retained Milton Samuels Advertising in New York as agency of record for all four of its regions: New York, New Jersey, Florida and Pennsylvania. The other two review finalists were Earle Palmer Brown in Philadelphia and Harris Drury Cohen in Ft. Lauderdale, Fla. MSA will handle creative and media planning and buying for the New York-based HMO. ‘We were impressed with the creative ideas presented by MSA, and certainly our familiarity with the agency was a factor in our decision,’ said Ron Maiorana, HIP NY communications director. Budgets are currently undetermined, according to Maiorana. HIP NY spent around $6 million on ads last year.
Bozell, CMR Strike ‘Paperless’ Deal
NEW YORK–Bozell, Jacobs, Kenyan & Eckhardt and Competitive Media Reporting, both here, have announced an agreement to shift transmission of CMR’s reports from print to electronic delivery. Beginning this month, 11 BJK&E offices throughout the country, including Bozell Worldwide and BJK&E Media, have started receiving CMR’s major syndicated databases and have access to the on-line and PC-based applications over the agency’s wide-area network. BJK&E is the first agency to electronically link all major subsidiaries with CMR via a wide-area network, the company said.
Angotti Launches First Campaign for RCN
NEW YORK–Angotti, Thomas, Hedge’s first ads for telephone provider RCN break today in the New York area. The $10 million campaign is aimed at establishing the Princeton, N.J., company as an alternative to existing phone and cable providers. The print and broadcast executions feature images from the end of the Cold War and the dissolution of the Soviet Union with exhortations such as, ‘Sooner or later, all tyrannies crumble.’ The tagline is: ‘The live wire of communications.’
N.W. Ayer Gets Bridgestone Project
CHICAGO–N.W. Ayer & Partners’ office here was given a ‘special strategic assignment’ by the Bridgestone/Firestone Retail Operations unit in Rolling Meadows, Ill. The assignment is not related to Bridgestone/Firestone’s corporate agency review. The Retail Operations unit said it will continue to work with agency Chicago Creative Partnership and media buyer CPM, both in Chicago.
Playtex Taps DDB Needham
CHICAGO–The Playtex Apparel division of Sara Lee Corp. awarded its $15 million account to DDB Needham here following a review involving incumbent Grey Advertising, Gotham and Lowe & Partners/SMS, all in New York.
Lee Tips Off New Lines With WNBA
CHICAGO–Lee Apparel Co., Kansas City, Mo., will introduce two new lines of Lee jeans–flares and dungarees–in TV spots during the inaugural game of the Women’s National Basketball Association on June 21. ‘The new look of Lee’ is the tagline. Print work will include advertorial sections in Vogue, Mademoiselle and Details. Fallon McElligott, Minneapolis, handles the estimated $40 million Lee account.
EPB Wins Helzberg Diamonds
CHICAGO–Helzberg Diamonds in North Kansas City, Mo., assigned creative responsibilities for its jewelry retail chains to Earle Palmer Brown in Philadelphia. Other agencies considered by the company were Bernstein-Rein, Barkley & Evergreen and Muller + Co., all in Kansas City, Mo.; W.B. Doner & Co., Southfield, Mich.; and Tausche Martin Lonsdorf in Atlanta. Incumbent Barkley & Evergreen withdrew from the review. The Media Edge, New York, which has handled media planning and buying for Helzberg’s Jewelry 3 chain, takes over media for all operations. Catalogs, promotions and direct marketing remain in-house. Helzberg said its total advertising budget is $20 million.
Chevy Changes Hispanic Agencies
DETROIT–General Motors’ Chevrolet division named Accentmarketing in Miami to handle its $10-20 million Hispanic ad account. The agency, which is a minority-owned unit of the Interpublic Group of Co.s’ Allied Communications Group, is a sister agency of Campbell-Ewald Advertising, Warren, Mich., Chevrolet’s national agency. Accentmarketing competed against five other agencies for the assignment. Incumbent Lezcano Associates, Miami, did not participate.
Biederman Gets Web Site International
NEW YORK–Biederman, Kelly & Shaffer here has been awarded the account of Web Site International, a New York company that creates Web pages through a kit sold by such retailers as Duane Reade and Staples. Initial commercials introducing the product will break tomorrow in the tri-state area and should roll out nationally within the year. Billings were estimated at $10 million.
PH&P Shuffles Contender List
NEW YORK–Petroleum Heat & Power has changed the contenders list for its $1-2 million ad account. Allen Levenson, vice president of advertising for the Stamford, Conn.-based company, said the five contenders, all based here, are: Korey Kay & Partners, Berenter Greenhouse & Webster, Grybauskas Beatrice, Levinson/GFS Group and The Ad Store. Levenson said the company is no longer considering Kirshenbaum Bond & Partners, New York, by mutual agreement last week. The agency said it had only initial discussions with PH&P but was not pitching the account.
AWNY Calling for Entries
NEW YORK–Advertising Women of New York is issuing a call for entries for its first annual ‘The Good, the Bad and the Ugly’ awards show to be held on Sept. 23. The group will award advertising that presents positive images of women, while also ‘making note of the ads that still treat women as a Bimbo, Biddie, Bitch or Betty Crocker,’ according to a press release. Submissions can be sent to Screenvision Cinema Network here.
Stawasz & Partners, New York, the healthcare division of Jordan, McGrath, Case & Taylor, was awarded the ad account for Nasalcrom, a Pharmacia & Upjohn U.S. Consumer Healthcare brand, without a review. The product was previously owned by McNeil Consumer Products and was handled by Saatchi & Saatchi Advertising. Sources said the annual ad budget was $15-20 millionConseco in Carmel, Ind., awarded its account to Fallon McElligott Berlin in New York. The other finalist was McConnaughy Stein Schmidt Brown, New York. The financial services company intends to spend $10 million in its first year, sources saidAfter a two-month review, Grey Advertising’s Los Angeles office has emerged the winner of the estimated $5-6 million El Torito Restaurants account. The agency prevailed over finalists Asher/Gould in Los Angeles and the Santa Monica, Calif., office of The Leap Partnership. Incumbent Cohen/Johnson in Los Angeles had participated earlier in the review but was eliminated from the competition before the final round.
For the Record
The Martin Agency’s jeans client is Wrangler. Fallon McElligott in Minneapolis handles Lee Jeans.
(Adweek, June 9).
Copyright ASM Communications, Inc. (1997) ALL RIGHTS RESERVED
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