NEWS:Thompson Casts Greased Lightning in Sitcoms

Thompson & Co. breaks its first advertising for Greased Lightning today under the tagline, “Works better, costs less.”

The campaign from the Memphis, Tenn., shop includes three 30-second television commercials that will air on TNN and CMT. Thebudget is undisclosed. Media is handled in-house by parent company Wrenchhead Brands.

Thompson executive creative director Mark Robinson set up scenes reminiscent of situation comedies to distinguish the Dundee, Fla., client’s automotive additives from others in the category.

“Most of the time these kinds of spots show cars racing down the road followed by cuts to a product shot,” Robinson said.