Burnett Wins Motorola Account
CHICAGO–Motorola’s Semiconductor Products Sector in Phoenix awarded its estimated $35 million global account to Leo Burnett here. Other finalists, said sources, were: Bozell Worldwide in New York and Foote, Cone & Belding in San Francisco. Incumbent Fogarty Klein & Partners in Houston will remain on the roster and may handle future assignments, the client said.
Retailer Taps Earle Palmer Brown
NEW YORK–Charming Shoppes chose Earle Palmer Brown, Philadelphia, to handle creative chores for its 1,100 Fashion Bug stores. Contenders for the Bensalem, Pa.-based clothing store chain’s $10 million account included: BBDO South, Atlanta; W.B. Doner & Co., Baltimore; and DeVito/Verdi and Farago & Partners, both New York. Media buying is handled by The Media Edge, New York. Fashion Bug’s advertising was handled in-house and through Fame, a division of Martin/Williams Advertising, Minneapolis.
3 Shops Vie for Software AG Account
BOSTON–Three finalists have emerged in the review for Reston, Va.-based Software AG Americas’ $5-7 million ad account. They are: The Martin Agency in Richmond, Va.; Ingalls Advertising in Boston; and Mullen in Wenham, Mass., according to consultant Skip Pile of Boston-based Pile and Co. A final decision is expected in December.
A.B. Watley Finalists Emerge
NEW YORK–A.B. Watley will hold creative presentations involving four New York agencies next week for its estimated $5 million ad account, sources said. Mad Dogs & Englishmen, DiMassimo, DiNoto Lee and DeVito/Verdi will present to the New York-based online stock brokerage. A decision is expected in two weeks. Watley executive vice president Anthony Huston declined comment. Shops either declined comment or referred calls to the client. The account has been handled in-house.
Ammirati Breaks OnStar Effort for GM
NEW YORK–Ammirati Puris Lintas unveiled the first campaign for General Motors’ OnStar on Thanksgiving Day. The spot, “Child’s Fears,” features a scared boy whose imagination is sparked by a low-fuel light. While his family drives on a dark, rainy night, the boy imagines the potential pitfalls they might encounter, including an attack by birds, hitting a deer and spinning out of control [Adweek, Oct. 27]. His fears are allayed when he envisions his father contacting OnStar, a Global Positioning Satellite communications service that provides motorists with 24-hour assistance. The tagline: “Always there to help.”
FDA Searches for Media Buyer
LOS ANGELES–The Food and Drug Administration in Rockville, Md., has issued a request for proposal to agencies nationwide for a $5 million media buying assignment. The selected shop will be asked to buy TV, radio, outdoor and newspaper media for a campaign that discourages retailers of cigarettes and smokeless tobacco from selling to minors. Parents of minors will also be targeted. Questionnaires are due at the FDA by Dec. 5.
Baldwin Joins McKinney & Silver
BOSTON–David Baldwin, a former creative director at Leonard/Monahan in Providence, R.I., will join McKinney & Silver in Raleigh, N.C. Baldwin, who abruptly resigned from the top creative post at Leonard/Monahan last summer after two years, will serve as senior vice president and executive creative director at McKinney & Silver.
Avrett, Free & Ginsberg, New York, has won the ad account of The Glazier Group, which owns and operates several restaurants in the New York area. Billings are undisclosed . . . Charlie Rutman has been named executive vice president and director of client and media services at Carat MBS, New York, effective Jan. 1. Rutman is currently senior vice president and media director at D’Arcy Masius Benton & Bowles . . . Ciociola & Co., New York, has introduced a new print campaign for Juvenia Watches’ Macho collection featuring New York Mets second baseman Carlos Baerga. Ads will run throughout the holidays in Latino newspapers . . . Bozell Retail in New York has been awarded the ad account of Carpet One, a co-operative organization for the U.S. carpet industry. The account had been handled by a number of local shops on a project basis. Billings were not disclosed . . . The Southeast portion of Starbucks Coffee Co.’s ad account has been awarded to Price/McNabb in Charlotte, N.C., according to the agency. BBDO West in Los Angeles is Starbuck’s national agency . . . Hanft Byrne Raboy Abrams & Partners, New York, has been hired to create a global brand campaign for Bollƒ, a manufacturer of sport and safety eyewear. The 1998 U.S. budget is set at $5 million . . . Charlotte Weissenberger, former director of media services at Coca-Cola in Atlanta, died Nov. 23 in San Rafael, Calif., at the age of 56. Weissenberger also worked for J. Walter Thompson in New York as associate media director and in Atlanta as media director . . . SUNY Health Science Center at University Hospital Syracuse is looking for an agency to handle media and creative duties, according to executives at the facility. The institution will part ways with its current agency, Storandt Pann Margolis in Western Springs, Ill., at the end of the month.
Burnett Wins Motorola Account