Fleet Taps Hill, Holliday; PNC to Arnold
BOSTON–Fleet Financial Group said it has retained Hill, Holliday, Connors, Cosmopulos for its estimated $40 million account, closing the door on its decades-long relationship with Arnold Communications. Hill, Holliday was agency of record for BankBoston when it was acquired by Fleet. Federal regulators signed off on the deal Oct. 1. Hill, Holliday had an edge over its crosstown rival because of its previous client ties; it was also tapped to research the combined bank’s new name. Arnold, however, used its own connections to land PNC Bank’s $25 million account, which it won last week without a review. The Pittsburgh-based client parted with Doner in Southfield, Mich., which was hired just eight months ago. PNC corporate advertising chief Denise Thorn Johnson, a former Arnold executive, apparently triggered the move. Arnold will service PNC from Washington, D.C.
FCB Breaks First WebTV Effort
SAN FRANCISCO–Foote, Cone & Belding’s first ads for WebTV reposition the product as a premium interactive TV service, rather than as an inexpensive way to send e-mail and cruise the Web. The TV campaign consists of a mysterious 60-second teaser spot and six 30-second spots that begin rolling out this week. The campaign features people or characters in TV programs who unexpectedly talk directly to viewers about specific WebTV benefits. In one, a football player chastises a fan for leaving the room during an important play. The agency won the $50 million account last July.
Domino’s Will Hear From 2
CHICAGO–Domino’s Pizza has narrowed the review for the creative portion of its $120 million national account to J. Walter Thompson’s offices in Chicago and Detroit and Deutsch in New York. Incumbent Campbell Mithun Esty in Minneapolis “elected not to participate further in the review,” said company representative Tim McIntyre. A decision is expected by Dec. 1. The review will not affect the Ann Arbor, Mich., company’s regional advertising and media buying task at JWT in Detroit or its minority assignment at Don Coleman Advertising in Detroit.
Wilner Sues Production Company
NEW YORK–Wilner Advertising is suing the production company behind the musical Ragtime for copyright infringement. The complaint alleges that SFX Entertainment and its unit, Pace Theatrical Group, stole Wilner’s tagline, “Before the century ends, see how it all began,” after hiring Serino Coyne. Wilner here had worked on ads for the show’s prior owner, Livent, which moved the account to Serino Coyne in January and sold it to Pace in August.Wilner is seeking $500,000 in damages. Shop president Jon Wilner said, “I feel personally cheated.” Calls to Serino Coyne were not returned. Pace said it will defend the suit, which it said does “not have merit.”
Ritchie Dead at 56
CHICAGO–Karen Ritchie, evp and managing director of General Motors Mediaworks and Cyberworks, died last week of breast cancer. She was 56. Ritchie worked at Campbell-Ewald and McCann-Erickson in Detroit before being named the first manager in 1994 of GM Mediaworks, the company’s media buying unit. A youth-marketing expert, she wrote the 1995 book, Marketing to Generation X.
Grey Wins Glaxo-Wellcome Work
NEW YORK–Grey Advertising has won domestic advertising duties for Imitrex, a prescription migraine medication from Glaxo-Wellcome. The account has estimated billings of $40 million. The review included incumbent Klemtner Advertising, a division of Saatchi & Saatchi here, and Jordan McGrath Case & Partners/Euro RSCG Imitrex is Glaxo’s largest prescription brand.
GoodHome.com, San Rafael, Calif., has named Citron Haligman Bedecarrƒ to handle its $25 million account. The San Francisco agency will launch a campaign this fall including TV, print, outdoor and online efforts Virtual Ink has tapped Martin/Williams, Minneapolis, for its
$5-8 million account following a review that included Carmichael Lynch, Minneapolis, and Hampel/Stefanides, New York Datek’s Island ECN has named three finalists for its $6-10 million account: Angotti, Thomas, Hedge; Emmerling Post; and Grace & Rothschild, all in New York Jim White has been named chief creative officer at Doe-Anderson Advertising and Public Relations. White, 41, previously held the top creative post at Minneapolis’
Campbell Mithun Esty and Long Haymes Carr in Winston-Salem, N.C. Barton Beers moved ad duties to Cramer-Krasselt in Chicago from financially troubled Lois USA and its defunct Chicago unit Fogarty Klein & Partners 312. Brands moving include Corona in 25 Western states. Total spending on Corona, which is handled in the East by The Richards Group in Dallas, is about $20 million Creative submissions for The 2000 International Andy Awards are due Nov. 5. To enter, call (212) 522-1570 Adweek Magazines, New York, promoted general manager Lou Isidora from vice president to senior vice president; publisher Wright Ferguson added vice president to his title; and C.G. O’Connor moved up from executive director to vice president, conferences Ogilvy & Mather, Atlanta, is expected to win ad duties for the U.S. Virgin Islands, said sources. Ogilvy topped four other shops, including New York incumbent Lowe & Partners, for the $6 million business The Richards Group, Dallas, is expected to win the estimated $8-10 million account of Jiffy Lube oil-change centers, following a review that included Bernstein-Rein Advertising and Barkley Evergreen & Partners, both in Kansas City, Mo. Smith Advertising in Westwood, Kan., resigned the account last December.
For the Record
NEW YORK–Physique and Head & Shoulders are the haircare brands that Tim Love will handle once he joins Saatchi & Saatchi as an evp, worldwide account director on Procter & Gamble this month. An item erroneously listed Clinique as one of the brands [Adweek, Oct. 11].
Fleet Taps Hill, Holliday; PNC to Arnold