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- Mullen Scores $50 Mil. GTE Account BOSTON--Mullen has picked up a $50 million branding assignment from Internet service provider GTE Internetworking, sources said. Client officials did not return calls and executives at the Wenham, Mass., agency declined comment. SixtyFootSpider, a sister shop of GTE lead agency Temerlin McClain in Irving, Texas, previously worked with GTE. - JWT Breaks First Tanqueray Work NEW YORK--J. Walter Thompson's first work for Schieffelin & Somerset's Tanqueray features the super-premium Tanqueray No. Ten and touts its smoothness and "subtle hint of citrus." A print ad shows a green bottle in front of a gray X with the heading, in small type, "Sip responsibly." Radio and outdoor ads also are planned. The Tanqueray account shifted from Deutsch last year as part of a global consolidation [Adweek, May 24, 1999]. - Land's End Chooses DDB CHICAGO--Land's End appointed DDB Chicago its advertising agency. DDB, which has handled broadcast media buying for the Dodgeville, Wis., retailer since 1996, will develop a campaign set to break in March. Land's End will continue to work with its previous agency, Biederman Kelly Krimstein & Partners in New York, on corporate sales. Land's End spent about $15 million on media last year. - Sears Appliances Supply Olympics CHICAGO--Sears, Roebuck and Co. has signed on as the official supplier of home appliances for the 2002 Winter Games. The Hoffman Estates, Ill., retailer will equip the games with items from washers and dryers to refrigerators, which will be used in Olympic-related housing and facilities. The company will also sponsor the 2000, 2002 and 2004 U.S. Olympic teams. Ogilvy & Mather, Chicago, is expected to handle ads related to the sponsorship. - Long John Silver's Looks at 7 Shops ATLANTA--Long John Silver's is talking to at least seven shops about its $35 million creative account, sources said. Sources identified three new contenders: Crispin Porter & Bogusky, Miami; Campbell Mithun Esty, Minneapolis; and Campbell-Ewald, Warren, Mich. Fallon McElligott, Minneapolis; Temerlin McClain, Irving, Texas; and Italia/Gal, Los Angeles, had already been identified. Doe-Anderson Advertising and Public Relations, Louisville, Ky., is not defending. - Wrangler Confirms Agency Roster ATLANTA--Wrangler confirmed it named CIA CPM its media agency and Toth Brand Imaging its mass-market creative shop [Adweek, Jan. 24]. The Greensboro, N.C., client also said that Two by Four, Chicago, would handle its Western Wear and Rugged Wear divisions. CIA, Chicago; Toth, Concord, Mass.; and Two by Four will split an estimated $30 million budget. - Arnold to Defend McD's Hub Co-op BOSTON--Arnold Communications will likely participate in the review for the $16-20 million McDonald's Boston Regional Co-op account. The Boston agency has held the business for three decades and works on $130 million in total McDonald's co-op assignments. Pile and Co. here is running the review [Adweek, Jan 17]. - Bay Area Shops Win TiVo, ThirdAge SAN FRANCISCO--TiVo personal TV service awarded its $25-35 million national account to Goodby, Silverstein & Partners, San Francisco, as expected [Adweek, Feb. 7]. Citron Haligman Bedecarrƒ has won ThirdAge Media's $30 million account, a new assignment. - Ogilvy Picks up $20 Mil. Symantec Account LOS ANGELES--Ogilvy & Mather has won the enterprise software portion of Symantec's $20 million account, which had been with Partners & Simons, Boston, following a quiet review of undisclosed agencies. Ogilvy here is at work on a campaign, expected to break by midyear, that will target information-technology professionals. - Move.com Goes GMO's Way SAN FRANCISCO--Internet real-estate service Move. com has awarded its ad account to Goldberg Moser O'Neill. The San Francisco agency was selected after a review of eight shops. Radio ads will break this week and TV ads will break in March. Sources said billings are $20 million. - Newswire Roundup Balance Bar will launch Jenny Craig Nutrition Bars, backed by a $5 million campaign tagged, "Tastes great. Lose weight. Naturally." The campaign, via Suissa Miller, Los Angeles, kicks off March 6. Blimpie International, New York, is holding reviews to narrow its roster of 40 regional agencies to 18. The regional shops handle local media placement of creative from Kirshenbaum Bond & Partners, New York. Total billings are $8-10 million. CompUSA has pulled its $10-15 million Cozone.com account from Mullen, Wenham, Mass., and placed the agency on 90-day notice. The shop's humorous campaign failed to drive sales, a client official said. CompUSA has not determined whether the Cozone brand will continue. Marc Advertising topped Gray Baumgarten Layport to win UPMC Health System and Health Plan's ad account. UPMC split with Bozell Kamstra in December; the client and all three shops are in Pittsburgh. Ellenson Group, New York, won Cointreau liqueur's $4 million creative account after a review of four undisclosed agencies. Artnet.com tapped Mad Dogs & Englishmen, New York, to handle its $3-5 million advertising account. The Romann Group, New York, landed creative and media duties for cable Internet service provider High Speed Access Corp. after a review of undisclosed agencies. Billings are $10 million, sources said.

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