– Agencies, Start Your Engines
ATLANTA–Southeast Toyota Distributors has put its $70 million ad account into review. The action is an attempt to refocus the Deerfield Beach, Fla.-based group’s marketing efforts. Four incumbent agencies are currently working with Southeast Toyota Distributors and its affiliated dealership associations. The incumbents, Saatchi & Saatchi, Omni Automotive, McGee & Starr Advertising and the Moran Group, will be invited to participate. AAR/Bob Wolf Partners, the Los Angeles and New York-based consultancy, is conducting the review.
– Fallon to Tell PBS Viewers, “Stay Curious”
CHICAGO–The Public Broadcasting Service wants to shed a perception that it is “elitist” with the help of a whimsical campaign from Fallon, Minneapolis, a network representative said. Fallon won the Alexandria, Va., broadcaster’s account, which was boosted to $25 million in February after an informal review. Spots set to debut in July are directed by documentarian Errol Morris and tagged, “Stay curious. PBS.”
– Zenith Enlists CK for Ad Return
CHICAGO–Cramer-Krasselt here was awarded Zenith Electronics’ $15-20 million account following a review that came down to CK and Laughlin/Constable, both Chicago. The Glenview, Ill.-based company has not done any major advertising in several years and had no agency of record.
– Tom Green to Tout Right Guard
NEW YORK–BBDO has tapped MTV funnyman Tom Green for its first campaign for Right Guard Extreme Sport anti-perspirant. The $60 million TV, print and radio campaign breaks this week and shows Green “testing” a group of weight lifters. He unleashes live tigers on them to see how extreme their athletic abilities are.
– DiMassimo Wins Lechters.com Account
NEW YORK–DiMassimo Brand Advertising has won the estimated $3-5 million account for Lechters.com after a review of undisclosed agencies, sources said. The site has an offline/online integrated campaign for the housewares and kitchenwares retailer that launches in September, a source said. DiMassimo has done integrated campaigns for Crunch Fitness, Kozmo.com, SmartMoney.com and Kinkos.com.
– Mexico Tourism Crosses Border
ATLANTA–Yesawich, Pepperdine & Brown has been designated the North American ad agency of record for the Mexico Tourist Promotion Board’s estimated $30 million account. The Orlando, Fla., division of EPB Communications is the first shop named since Mexico created the tourism board in 1999. The incumbent was Gaudelli MCW of Mexico City.
– Heater Returns to Hill, Holliday; Wecal Promoted
BOSTON–Bill Heater will return to Hill, Holliday, Connors, Cosmopulos July 1 as an evp. Heater, a nationally known creative director and copywriter, will work mainly on the $120 million Fidelity Investments account, which he had worked on as a consultant [Adweek New England, June 12]. Separately, David Wecal has been named president of Hill, Holliday’s 80-person New York office. Wecal will continue to serve as the outpost’s chief creative officer.
– D’Arcy Launches Work for New Aztek
DETROIT–A $30 million launch campaign from D’Arcy Masius Benton & Bowles for the new Pontiac Aztek highlights the vehicle’s versatility with creative that agency executives describe as “risk-taking.” The Aztek is the first in a scheduled string of new models from General Motors that focus on functionality. The campaign is the first work for GM under the Troy, Mich., shop’s new chief creative officer, Robin Weeks.
– Blattner Brunner Acquisition Completed
CHICAGO–Lee St. James, a name partner and the top creative at Pittsburgh’s Egan/St. James, has left the shop upon its purchase by Blattner Brunner. The acquisition from EPB Communications was completed last week. Dave Egan, St. James’ partner, was named vice president and director of client services at Blattner Brunner, Pittsburgh, which retains its name and leadership.
– Newswire Roundup
For the second time this year, Crispin Porter & Bogusky has successfully defended the Florida Department of Health’s anti-smoking account. The Miami shop was reassigned the $19 million, 18-month contract to continue its “Truth” campaign. … A $14 million campaign for Texaco’s CleanSystem3 gasoline breaks this week from BBDO Houston. The work is the first for the client under the direction of new executive creative director Pat Cunningham, formerly chairman and chief creative officer of N.W. Ayer & Partners, New York. An exuberant TV commercial emphasizes emotion over product attributes, with lyrics from the B.J. Thomas song “Hooked on a Feeling” augmented to “Oh, that fifth-tank feeling.”… Ned Russell has been named chief operating officer of Wolf Group, New York. There he will be working with Mike Rogers, agency president and executive creative director. Russell and Rogers worked together previously at DDB, where Rogers was vice chairman and executive creative director and Russell was managing director. BaylessCronin, Atlanta, topped Ames Scullin O’Haire and Sawyer Riley Compton, both of Atlanta, to win creative duties on the Atlanta Hawks $2 million account.
– Agencies, Start Your Engines