Leagas Tapped for Adidas Interactive
SAN FRANCISCO–Leagas Delaney in San Francisco has picked up interactive duties for its largest client, Adidas America. Leagas will work with ESPN Internet Ventures, New York, on content and design of a Web sponsorship tied to Major League Soccer. The agency is also developing interactive promotions for Adidas’ golf products, sources said.
Elizondo Touts Quanterra in Bates Spot
NEW YORK–Bates USA launches Quanterra, a new herbal supplement by Warner-Lambert, with a campaign tagged “If it’s not clinically proven, it’s not Quanterra.” Ads for the Morris Plains, N.J., marketer feature Hector Elizondo, one of the stars of Chicago Hope, and position Quanterra as bringing “order and clarity to an unregulated and confusing category.” A 30-second TV spot breaks today on network and cable TV. Print and interactive will support. Budgets were undisclosed; sources estimated $20-30 million in annual spending.
Y&R Bows Initial Schweppes Ads
NEW YORK–Young & Rubicam’s first work for Cadbury Schweppes features a suave talking leopard named “Clive” who is served by humans. TV actor Kelsey Grammer provides the voice. The tagline: “Schweppes–just a little more taste.”
The first commercial breaks next week on network and cable outlets. Three spots were produced, along with outdoor and radio ads. Creative work is by Y&R in London, which landed the $30-40 million global account in August after a review including Saatchi & Saatchi and Foote, Cone & Belding.
New Barnes & Noble Effort Breaks
NEW YORK–TBWA/Chiat/Day’s first work for Barnes & Noble emphasizes the huge selection and fast service of its online store, barnesandnoble.com. Four TV spots from the New York shop feature best-selling authors Stephen King, Tom Clancy, Frank McCourt and Scott Adams. The tagline: “If we don’t have your book, nobody does.” Print and radio ads, as well as outdoor efforts, support. A budget was not available, but B&N expects to spend $35 million on ads next year.
Royal Caribbean Cuts 4 Shops From Search
CHICAGO–Royal Caribbean Cruises narrowed the list of contenders for its $10 million direct marketing account to six shops. Vying for the task are: New York agencies FCB Direct; Lowe, Fox, Pavlika; McCann Relationship Marketing; and OgilvyOne; as well as Rapp Collins Worldwide and Targetbase Marketing, both in Irving, Texas, said Jan Apple, the Minnetonka, Minn., consultant assisting with the review. Incumbent CF2GS of Seattle, which was recently incorporated into Bozell Worldwide’s Seattle office, is not participating. The six semifinalists will meet with the Miami-based cruise line in mid-December, followed by a cut to three finalists, Apple said. Final presentations will be in mid-January.
Autobytel.com Taps Grey
NEW YORK–Grey Advertising here has won the estimated $25-35 million ad account for Autobytel.com, an Internet car-buying service. This marks the first time that the Irvine, Calif., client has selected a traditional agency. The company began working with Grey Interactive earlier this year. The first campaign will break in January.
Linda Kaplan Thaler, chief executive of The Kaplan Thaler Group, New York, will be an executive producer of The American Red Cross Celebrates Real Life Miracles, a Christmas Eve special to air on CBS, hosted by Roma Downey of Touched By An Angel Julio Deulofeu, 50, has been named president of Wunderman Cato Johnson’s San Francisco office. Deulofeu recently resigned as president of Publicis Dialog, San Francisco, the former EvansGroup Grace & Rothschild has won Marsh & McLennan’s $20 million advertising account after a review. The New York agency will launch the financial-services company’s first advertising campaign in June Ericsson Mobile Phones, Research Triangle Park, N.C., named Wunderman Cato Johnson, Chicago, as its first channel marketing agency, handling $15 million in consumer promotions and trade programs Bartle Bogle Hegarty, New York, was selected to handle the ad account for Remy Amerique’s Cointreau brand. Billings are undisclosed Brouillard Communications, a unit of WPP Group agency J. Walter Thompson, New York, was tapped by First Union Corp. for ad duties for its $5-8 million wholesale financial products division, sources said. Brouillard beat out roster shops Hill, Holliday, Connors, Cosmopulos, Boston, and Citigate, New York De Plano Group was awarded the newly-consolidated $2.5 million Beretta account, following a review. The New York shop will roll out a campaign for the Italian gun manufacturer and sports apparel company in February Young & Rubicam Inc.’s first work for the online community GeoCities, Marina del Rey, Calif., is a new logo: a lower case “g” with an off-center dot resembling an eye. The logo was created by Y&R’s Landor Associates unit and will be unveiled in print ads this week The Richards Group, Dallas, will launch an outdoor and radio campaign for The Gambrinus Co. early next year promoting Corona Light with the new tagline, “Miles away from other light beers.” Ad duties at Netscape Communications have yet to be determined pending last week’s proposed acquisition of that company by America Online. Gotham in New York handles Dulles, Va.-based AOL, while Mountain View, Calif.-based Netscape has worked with several different shops.
Leagas Tapped for Adidas Interactive