Seven Squaring Off for Promus
DALLAS–Memphis, Tenn.-based Promus Hotel Corp. will hear in July from seven shops vying for a possible consolidation of its $40 million account. In contention, sources said, are incumbents GSD&M, Austin, Texas, and DDB Needham, Dallas; Hill, Holliday, Connors, Cosmopulos and Arnold Communications, both Boston; TBWA Chiat/Day and Deutsch, both New York; and Foote, Cone & Belding, Chicago. Promus officials and agency executives declined to comment. Sources said each shop has been given a branding project. Ammirati Puris Lintas, New York, and other undisclosed agencies were considered but did not receive the assignment, sources said.
Budget Expands Review
CHICAGO–Budget Rent a Car in Lisle, Ill., plans to begin a review for a consolidated $25 million Budget and Ryder TRS Yellow Pages account, a representative said. Budget incumbent Ketchum Directory Advertising, Chicago, and Ryder’s agency, TMP Worldwide in Miami, will be invited. Separately, Budget had selected four Chicago shops as finalists for its $35 million ad account: Cramer-Krasselt, Grant/Jacoby, Euro RSCG Tatham and Publicis-Hal Riney & Partners. Incumbent Hill, Holliday, Connors, Cosmopulos in Boston was not invited to participate. Euro RSCG Tatham later withdrew.
Sony Planning Major Reorganization
NEW YORK–Sony Electronics in Park Ridge, N.J., has planned a meeting Tuesday to discuss reorganization, sources said. The meeting will be attended by Sony president Nobuyuki Idei and Sony Corp. of America head Howard Stringer. Sources said reorganization could lead to an influx of Japanese managers at Sony Electronics in the U.S. It was undisclosed whether the move would postpone the review begun by the client to replace Lowe & Partners/SMS here on its $35 million ad account. The client did not return calls at press time.
Temerlin, Rapp Collins Get GTE Work
DALLAS–GTE Network Services in Irving, Texas, has awarded its estimated $25-30 million direct marketing account to Temerlin McClain and has hired Rapp Collins Worldwide to oversee its new Customer Link loyalty program, the client confirmed last week. Both shops are in Irving. Ogilvy & Mather, New York, lead agency for GTE Corp., had been handling the direct duties at its Los Angeles and Dallas offices on an interim basis. The Network Services unit oversees GTE’s local phone service in 28 states.
DGWB Lands Nature’s Recipe
LOS ANGELES–DGWB, Irvine, Calif., has picked up an estimated $5-6 million in ad duties for Nature’s Recipe Pet Foods. The shop was selected by the Corona, Calif.-based pet food maker after a review of undisclosed California, Texas and Kansas agencies, the client said. The incumbent was Goldberg Moser O’Neill in San Francisco.
General Motors will reduce both print and TV spots scheduled to run through the end of July in an effort to conserve spending while a parts plant strike shuts down most North American assembly operations. A few GM brands will continue to receive some support Foote, Cone & Belding has been awarded an estimated $12-15 million account for Seagate Technology, Scotts Valley, Calif., without a review, said sources. The Vanbronkhorst Group, Santa Clara, Calif., previously handled the business … Mary Tetlow has left TBWA Chiat/Day, New York, to become worldwide account director on IBM’s Lotus brand at Ogilvy & Mather, New York. Tetlow is also a senior partner at Ogilvy Weiss, Whitten, Stagliano has added Caffrey’s Irish Ale to the list of Guinness Import Co. brands it handles in the U.S. Billings were undisclosed. The brand is expected to debut early next year AutoNation USA, the automotive retailer, selected KSL Media and Horizon Media to handle its broadcast media buying for 15 markets The Andrew Jergens Co., Cincinnati, has awarded Media That Works’ media planning and buying chores for its recently-acquired Curel brand therapeutic lotion The Focus Agency, Dallas, has been named agency of record for Shell Energy Services, a new division of Houston-based Shell Oil Co. that will enter the competition for consumer and commercial energy customers this fall. Ad spending could reach $20 million in 1999. Ogilvy & Mather, Houston, is lead agency for Shell Stacey Lippman, corporate media director at TBWA Chiat/Day, will leave the agency to join The Petersen Companies in the new post of president, Petersen Brand and Marketing. TBWA Chiat/Day has promoted director of national broadcast Annette Cerbone to the post of media director of corporate broadcast and research Kraft Foods has narrowed the list of contenders for its general market and ethnic consumer promotions business and will notify agencies no longer under consideration. The Northfield, Ill., company is expected shortly to name winners for its consolidated promotions and direct marketing accounts Shopping Community Inc., Plano, Texas, has hired Hadeler Sullivan & Law, Dallas, to handle creative, media and public relations for the fall rollout of an Internet commerce site code named Shabang! and will spend $5 million this year on ads; $16 million in 1999 Citron Haligman Bedecarrƒ is expected to win the $7 million account of Excite after quietly handling an ad project Griffin Bacal will leave its downtown New York offices Aug. 14 to take space in parent DDB Needham’s offices at 437 Madison Ave.
For the Record
Jerry Acciaioli, management supervisor on the Jeep account, Bozell Worldwide, Detroit, was misidentified in a photo caption [Adweek, June 15].
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