Netscape Previews New Campaign
NEW YORK–Netscape Communications Corp.’s first broadcast campaign, via Kirshenbaum Bond & Partners, will use disparate images to illustrate the diversity of its Web offerings. The $15 million campaign, which also includes print, radio and outdoor ads, will focus on Netscape’s Netcenter Web portal. The theme: “Pull all your interests together in one place.” Two TV spots, shot in Budapest and breaking next month, will juxtapose rugby and opera and a stock exchange with a rock concert. The message? “Make the Internet the way you want it to be,” said Steve Klein, managing partner at the New York shop, “the ‘you’ is important to this.”
Interpublic Adds Austin Kelley
ATLANTA–Interpublic Group of Cos. said it reached a deal to acquire Austin Kelley Advertising. The shop here will continue to operate under its own name and senior management. Terms were not disclosed. President and chief executive officer Geoffrey Nixon said the agency shopped itself to IPG after the death last year of founder Austin Kelley. Kelley’s estate owned a majority of the stock in the $85 million shop, with smaller shares held by Nixon and executive vice president Jay Shields. Earlier this year, IPG acquired Fitzgerald & Co., then merged it with the Atlanta office of McCann-Erickson.
Judge Kills N.Y. Tobacco Ad Limits
NEW YORK–U.S. District Court Judge Deborah Batts has struck down a law restricting outdoor and in-store tobacco advertising in New York City. The Association of National Advertisers and five other industry groups in January filed a lawsuit challenging the ban enacted earlier that month. Judge Batts of the Southern District of New York ruled Dec. 15 that the ordinance was pre-empted by the Federal Cigarette Labeling and Advertising Act, which prohibits ad restrictions by states or localities on the basis of smoking or health.
BofA Awards Creative Duties
DALLAS–Bank of America last week named Bozell Worldwide, New York, and Temerlin McClain, Irving, Texas, to handle the creative portion of its $80-100 million account. A separate review for media buying chores is undecided. GSD&M, Austin, Texas, withdrew from that contest last week, following the earlier departure of Western International Media, Los Angeles. TN Media, New York, remains a contender, along with an unspecified number of other shops that client representative Ellison Clary declined to identify.
Tatham, Carat Take Midas Assignments
CHICAGO–Euro RSCG Tatham here won creative duties for Midas with work the client may air as soon as January. In addition to Tatham, finalists for the $45 million account were Cramer-Krasselt, Chicago, and Lowe & Partners/SMS, New York. Foote, Cone & Belding, Chicago, resigned when the review was initiated. Media buying duties were shifted from TN Media here to Carat in New York.
3 Pitch Raytheon Despite Conflicts
BOSTON–Campbell-Ewald in Warren, Mich., Keiler & Co. and McCann-Erickson have emerged as finalists in the review for Raytheon Co.’s $15 million advertising account. Keiler in Farmington, Conn., handles jet maker Fairchild Dornier and McCann, Los Angeles, works for Boeing’s McDonnell-Douglas unit, but those potential conflicts are not issues at this stage, said Skip Pile, the consultant assisting with the review.
Carmichael Lynch, Minneapolis, will take on creative duties on Northwest Airlines’ $18 million U.S. account through its acquisition of Valentine-McCormick-Ligibel J. Walter Thompson, New York, will launch Kellogg’s new Country Inn Specialties line of cereals, with TV and print ads in the first quarter of 1999 Pepsi-Cola General Bottlers, a unit of Whitman Corp. in Rolling Meadows, Ill., tapped TLP in Dallas to handle its $10-15 million media buying account. Media had been purchased in-house Cartel Creativo, San Antonio, outpitched hometown rival Bromley, Aguilar & Associates to hang onto J.C.
Penney’s $8 million Hispanic advertising account. Cartel, the incumbent, will handle creative duties and subcontract media via Amistad Media Group, Austin DiMassimo, New York, won the review for business real-estate provider Regus Business Center Corp.’s $5 million ad account, besting Korey Kay & Partners, Dweck & Campbell, CMG Communications and Yesawich, Moss & Brown, all in New York; Berenson, Isham & Partners, Boston; Adamson Advertising, St. Louis; Valentine Radford Advertising, Kansas City, Mo.; and Trahan, Burden & Charles in Baltimore, a client representative said The North Shore-Long Island Jewish Health System retained incumbent Della Femina/Jeary and Partners for its $3-5 million account, following a review. The shop won over fellow New York contenders Grybauskas Beatrice, Margeotes/Fertitta + Partners and Seiter & Miller Advertising. Consultant Dennis Zolnierzak handled the contest Holland Advertising bested Bozell and The Romann Group, both New York, to win MyBasics.com’s ad account, said director of marketing Ashley Hyland. Although Hyland put billings at $2 million, sources said the e-commerce site may spend as much as $20 million on national ads BellSouth Wireless Data, Woodbridge, N.J., is talking to shops about creative and media planning for its $3 million account, to be resigned in March by Barkley Evergreen & Partners, Kansas City, Mo. Western International Media handles the client’s media buying duties.
Netscape Previews New Campaign