Is New York Open to Free 'Love'?

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NEW YORK Young & Rubicam has offered to take on New York state’s travel and tourism campaign pro bono, sources said. The offer was made as part of the agency’s RFP submission.

Y&R offered to create new work for free as part of its strategy pitch for the “I Love New York” campaign. In the proposal, the New York shop said it would be able to foster greater corporate involvement, in the form of event sponsorships, donations and co-marketing, if Y&R itself donated its efforts, sources said.

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