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Popular 99-Cent Meals Get Year-Round Play, TV Plugs by Thomas
NEW YORK„Wendy›s will expand its nine items for 99-cents Super Value menu as a year-round offering and back the strategy with a feel-good, anthem-style TV spot and two additional ads featuring founder and chief pitchman Dave Thomas.
All the ads are from the Dublin, Ohio-headquartered fast-food chain›s longtime agency, Bates USA in New York.
The success of the value meal led to its expansion and the decision to support it with advertising, a Bates executive said.
˜Customers told us they appreciate and give us credit for staying the course on 99-cent value,” said Gary Steele, executive vice president and managing director at Bates USA.
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