Theresa Howard
Theresa Howard is a former advertising reporter for USA Today who later became a copywriter for CP+B then R/GA. She currently runs her own marketing communications firm, The Press Republic.
McDonald’s #BlackLivesMatters Ad Was Shortsighted and Hollow
Opinion: Ads like McDonald's demonstrate the insulting response companies take in an attempt to appear relevant during a monumental national crisis.
TBWA to Tout Mystery ‘Martell’
Brand Marketing
Cognac’s Female Persona to Position Beverage as ‘Hip’ NEW YORK–TBWA Worldwide is planning an estimated $35-40 million global print push behind Seagram Spirits & Wine’s Martell cognac this September that [...]
BK Poised to Name Top Marketer
Brand Marketing
Stefan Bomhard Expected to Move Up, Replacing Watkins NEW YORK–Burger King is close to filling a significant void in its executive ranks by naming a new top marketer to a [...]
New Wendy›s Spots Stress Value
Brand Marketing
Popular 99-Cent Meals Get Year-Round Play, TV Plugs by Thomas NEW YORK„Wendy›s will expand its nine items for 99-cents Super Value menu as a year-round offering and back the strategy [...]
Brand Marketing
Denny’s is looking for a grand slam performance on a tie-in with the children’s television series Wishbone when its promotion during the upcoming holiday season offers talking toy premiums starting [...]
“Always’ Not Forever at Coca-Cola, Sources Say
Brand Marketing
Edge Creative Spot in N.Y. Pilot Is Model for Complete Ad Overhaul NEW YORK-Coca-Cola is eyeing a sweeping shift in its core brand strategy, with a new advertising approach that [...]
Brand Marketing
Despite the recent launch of a new campaign from Austin Kelly Advertising here, Churchs Chicken confirmed that it is conducting a closed agency review that will include the 16-month incumbent [...]
Brand Marketing
Former Burger King Vet Cywinski Joins Fray NEW YORK–John Cywinski, who spent two years as head of film marketing at Disney, is expected to return to his fast-food roots within [...]
BBDO Ads Tackle Kahlœa’s Image
Brand Marketing
BBDO’s first work for Kahlœa repositions the brand as fun and youthful, rather than a drink for special occasions. “This a huge opportunity because everyone knows us but nobody loves [...]
Brand Marketing
Jack Daniel’s Whiskey next month will launch “Crack Jack’s Safe,” its first national sweepstakes promotion, backed by $1.5 million in support and advertising from Simmons Durham & Associates, St. Louis. [...]