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Theresa Howard

  • Theresa Howard is a former advertising reporter for USA Today who later became a copywriter for CP+B then R/GA. She currently runs her own marketing communications firm, The Press Republic.


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    McDonald’s #BlackLivesMatters Ad Was Shortsighted and Hollow

    Voice

    Opinion: Ads like McDonald's demonstrate the insulting response companies take in an attempt to appear relevant during a monumental national crisis.

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    TBWA to Tout Mystery ‘Martell’

    Brand Marketing

    Cognac’s Female Persona to Position Beverage as ‘Hip’ NEW YORK–TBWA Worldwide is planning an estimated $35-40 million global print push behind Seagram Spirits & Wine’s Martell cognac this September that […]

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    BK Poised to Name Top Marketer

    Brand Marketing

    Stefan Bomhard Expected to Move Up, Replacing Watkins NEW YORK–Burger King is close to filling a significant void in its executive ranks by naming a new top marketer to a […]

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    New Wendy›s Spots Stress Value

    Brand Marketing

    Popular 99-Cent Meals Get Year-Round Play, TV Plugs by Thomas NEW YORK„Wendy›s will expand its nine items for 99-cents Super Value menu as a year-round offering and back the strategy […]

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    Kids TV Tie-in for Denny’s

    Brand Marketing

    Denny’s is looking for a grand slam performance on a tie-in with the children’s television series Wishbone when its promotion during the upcoming holiday season offers talking toy premiums starting […]

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    “Always’ Not Forever at Coca-Cola, Sources Say

    Brand Marketing

    Edge Creative Spot in N.Y. Pilot Is Model for Complete Ad Overhaul NEW YORK-Coca-Cola is eyeing a sweeping shift in its core brand strategy, with a new advertising approach that […]

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    Churchs Calls Review

    Brand Marketing

    Despite the recent launch of a new campaign from Austin Kelly Advertising here, Churchs Chicken confirmed that it is conducting a closed agency review that will include the 16-month incumbent […]

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    McD’s Taps Kid Maven

    Brand Marketing

    Former Burger King Vet Cywinski Joins Fray NEW YORK–John Cywinski, who spent two years as head of film marketing at Disney, is expected to return to his fast-food roots within […]

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    BBDO Ads Tackle Kahlœa’s Image

    Brand Marketing

    BBDO’s first work for Kahlœa repositions the brand as fun and youthful, rather than a drink for special occasions. “This a huge opportunity because everyone knows us but nobody loves […]

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    Jack Daniel’s Feeling Safe

    Brand Marketing

    Jack Daniel’s Whiskey next month will launch “Crack Jack’s Safe,” its first national sweepstakes promotion, backed by $1.5 million in support and advertising from Simmons Durham & Associates, St. Louis. […]