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LOS ANGELES-Luxury automaker Lexus veers from its mature, sophisticated positioning toward a younger, hipper audience in a new image spot for the brand from Team One Advertising.
The TV ad, “Video Noise,” features a montage of futuristic images accompanied by rock music and the new tagline, “The future of Lexus is here.” The ad, which broke last week, features the GS, LS and RX models.
Lexus will introduce two new products next spring, the LX 470 and the RX 300, a sport utility vehicle.
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