DETROIT – Chrysler Corp last week disclosed that its 1994 model year advertising for the Eagle division will not include the tagline launched a year ago, ‘Not Intended for the General Public.’ The line, from CME-KHBB here, was meant to set Eagle apart from Chrysler’s other brands, and appeal to import buyers. But it proved too controversial, especially with dealers. Meanwhile, the company also introduced new advertising for Chrysler’s year-old Concorde from Bozell here. In one ad, guinea pigs flock to the car, depicting how happy those who bought the car in its first year are.
Copyright Adweek L.P. (1993)
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