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Families remain the focus of Kirshenbaum Bond & Partners’ new TV spots for Prudential HealthCare, but the shop has abandoned the testimonial approach of last year’s campaign.
In its place are a series of commercials involving the fictitious Gennaro family.
One 60-second commercial promotes a beeper for “expectant” fathers. As Joey Gennaro receives gifts at a baby shower from his co-workers at the family furniture business, his beeper goes off, informing him that his wife, Linda, is in labor.
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