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Product delays have kept General Motors’ Buick Division from reaching its goal of becoming the “Amer ican Lexus,” the company’s top officials said at last week’s North Amer ican International Auto Show in Detroit. And they defended their image ads, which have been criticized by marketing consultants, the media and other auto mak ers, who said Buick hasn’t backed up the claims in the campaign.
New Buick products, starting with the launch of the Rainier SUV in September, will better support the brand campaign’s aspirational pre m ise, GM and agency execs claimed.
Buick’s U.S.
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