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NEW YORK As the ad industry scrambles to build the next Nike+, a new agency sees a chance to specialize in building long-lasting brand platforms — and take a piece of the action.
A half-dozen executives from the London operations of DDB, Naked Communications, Isobar, Tribal DDB and Diageo have joined forced to launch AnalogFolk, a shop that is dedicated to what it is calling “communications products” that meld digital technology with real-world interaction. Unlike regular bits of ad messaging, a communications product is sought out by consumers, even bought, the shop believes.
“We
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