New Orleans Picks Bright Moments, Zehnder

DALLAS Bright Moments and Zehnder Communications have acquired marketing and advertising duties for the City of New Orleans Department of Economic Development.

The two New Orleans shops will be equal partners in a joint effort to rebrand the Crescent City as “a great place to live and conduct business,” Zehnder said.

Bright Moments, an African American shop, and Zehnder, a general-market shop, will handle the account in an equal partnership. The two shops won the business with a plan to leverage the city’s internal and external messages, Zehnder said. External messages will focus on attracting businesses to the city; internal efforts will invite citizens to play a part in the effort through town hall meetings and other public outreach initiatives.

Recent partnerships between Bright Moments and Zehnder Communications include the opening of the Grand Theatre in New Orleans East and local public relations efforts for Popeyes Chicken and Biscuits. The two shops have worked together since 1989.

While local shop Peter A. Mayer Advertising performs work for the New Orleans Tourism Marketing Corporation, the City of New Orleans Department of Economic Development is focused on attracting new out-of-state businesses.

The internal effort will break in late summer with initial TV, radio and outdoor advertising.

Billings for the City of New Orleans Department of Economic Development are undisclosed.