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NEW YORK — As part of a leadership overhaul on its major accounts, D’Arcy Masius Benton & Bowles has named Mike Gold evp, global client managing director on its $200 million-plus worldwide M&M/Mars business.
Those duties had been held by the London-based Rudy Prajza, whose role is changing, said D’Arcy chairman and chief branding officer Susan Gianinno.
The move comes as new agency chiefs Gianinno and D’Arcy Worldwide CEO John Farrell assemble a new leadership team after Arthur Selkowitz’s ascension to vice chairman, chief client officer of holding company Bcom3.
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