New Leader for Lord




Roger Chiocchi Succeeds CEO Jim Hood
NEW YORK–In danger of losing its third account in the past month, The Lord Group has promoted Roger Chiocchi to CEO, succeeding Jim Hood.
Hood, who had held the post since 1996, has left the agency to become a principal in Digital Idea, a startup marketing consultancy in Westport, Conn.
Hood assumed the top job as founder Dick Lord stepped away from full-time management. Chiocchi, a former Young & Rubicam account executive, has been at The Lord Group since 1995. For the past three years, he has held the title of evp and general manager, overseeing Bell Atlantic, the shop’s largest account.
News of Chiocchi’s promotion came amid reports of a strained relationship between The Lord Group and The Wiz. When asked whether the agency was losing the account, Chiocchi would only say, “We are currently doing the holiday ads.”
Teresa Kroll, The Wiz’s new vp of advertising, denied any agency changes. The electronics retailer spent $33 million on ad media last year, according to Competitive Media Reporting.
In recent weeks, The Lord Group clients The Sports Authority and Key Bank have left the shop, which now has about $230 million in billings. “We’re in very good shape going into next year,” Chiocchi said. “We have a strong management team. We have the dedication of our parents [Y&R Inc. and Dentsu]. And we have a lot of great opportunity out there.” K