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NEW YORK WPP’s GroupM has appointed Stephen Allan worldwide chairman and CEO of MediaCom.
Allan succeeds Alexander Schmidt-Vogel, who has shifted to the new post of CEO, global trading for GroupM’s worldwide operations. In that position, Schmidt-Vogel will lead buying and develop best practices for clients that purchase ads on a global basis, GroupM said.
The shop in May confirmed that Schmidt-Vogel would be relinquishing his MediaCom post.
Allan began his career at British buying shop The Media Business and, as its managing director, helped grow TMB into one of the U.K.’s
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