Client: Fox Sports Network, Los Angeles
Agency: WongDoody, Seattle
Creative Director: Tracy Wong
Art Director: Michael Ivan Boychuk
Copywriter: Ben Wiener, Tracy Wong
Agency Producer: Joyce Schmidtbauer
Director: Tony Ober, Ober Lenz Productions, Seattle
Fox Sports is seeking to expand the audience for its Stanley Cup playoffs broadcasts. ‘The average sports fan watches one or two hockey games a year,’ said Ben Wiener, the agency’s account supervisor. ‘Our goal was to compel the occasional fan to tune in to the Stanley Cup playoffs by evoking what sets them apart from everything else in sports.’ Former professional players and National Hockey League recruits appear in the spots. Highlights from the playoffs over various years were seamlessly intercut with new footage to create a dramatic presentation.–Kathy Tyrer
Client: K-Swiss, Chatsworth, Calif.
Agency: Fattal & Collins, Marina del Rey, Calif.
Creative Director: Eric Hirshberg
Art Director: Michael Bryce
Copywriter: Eric Abromson
Agency Producer: Pat Collins
After a five-year hiatus from TV advertising, Chatsworth, Calif.-based athletic shoe maker K-Swiss has hit the airwaves with a $4 million campaign, its largest ever. Fattal & Collins created the campaign using the theme ‘Club K-Swiss.’ The TV ads show men and women talking about belonging to a ‘club.’ It turns out the club is K-Swiss, and its ‘members’ are tennis and fitness enthusiasts who wear the shoes as they practice and play. A print campaign supports the TV spots.–Angela Dawson
Client: Washington State Lottery
Agency: McCann-Erickson, Seattle
Creative Director: Jim Walker
Art Director: Kurt Reifschneider
Copywriter: John Schofield
Producer: Stacy Chatfield
Director: David Wild, Wild Scientific, Los Angeles
Free-wheeling lottery millionaires revel in their financial freedom by hitting the road in a new TV campaign for the Washington State Lottery. The ads, created by McCann-Erickson, use the tagline ‘Six little numbers. Just think.’ One spot shows an elderly couple enjoying a luxurious motor home. Another ad portrays a motorcyclist riding along a highway as the song ‘Born to be Wild’ blares. Stopping at a crossroads, the biker is joined by a companion in a station wagon with an oversized public address system on its roof. The biker calls to the driver, ‘You’re gonna have to keep up because sometimes I can’t hear the music.’ A third spot shows a woman at an airline ticket counter who chooses a random travel location with the spin of a globe.
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